While the rest of the car industry scrambles to make green but dull vehicles, at least supercar manufacturers don’t have to worry about the environment in their quest for speed and power.
Well actually no, because Ferrari has come over all ‘Prius’ and announced its plans to reduce fuel consumption of its range by 40% by 2012.
It appears the Italian firm has itself bowed to growing pressure on car makers to reduce CO2 emissions, despite only producing a few thousand vehicles a year.
Amedeo Felisa, general manager of Ferrari, said the company planned to reduce CO2 emissions from 400 grams per kilometre to 280-300 grams per kilometre.
The news could now well create a trend across the supercar industry, with other manufacturers hoping to sell cars on their green credentials.
But it may not be all bad news for Ferrari owners, because the firm expects to improve economy without sacrificing performance.
Mr Felisa said the engineers are looking at lighter materials and ways of ways of burning less fuel but retaining the same performance.
‘We have to face the challenge of reducing consumption but not affecting the performance of the car,’ he told the Reuters Auto Summit in Frankfurt.
‘Otherwise we move (away) from our position in the market and we do not want to do that.’
‘The answer is efficiency,’ he added.
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