Giving the customer what they want is something Lamborghini has got very, very good at of late. Even in the days of the Murcielago, it felt like a fairly small supercar player; from the Huracan onwards, however, they’ve been shooting for the stars at Sant’Agata. More than 20,000 Uruses have been sold, and a €1.9bn investment will see hybridization of the entire range by the end of next year. And already that money pumped in is paying dividends, with the new Revuelto - the first car of the second phase of Lambo’s ‘Direzione Cor Tauri’ project - now sold out for more than two years.
It's impressive for a number of reasons. The first being that the car was only shown at the end of March, so all those sales have been spoken for in less than four months. Second is the cost, the 1,015hp V12 plug-in is expected to cost more than £400,000 before any wild Ad Personam extras. Which is not an inconsequential amount of money even by 2023's inflated standards.
Plus there was the Revuelto’s status as a PHEV; not one that’s going to be used on electric range very much, but still the most significant powertrain update for the V12 Lamborghini in a very long time. A pessimist might have worried that the customers wouldn’t have taken to the new tech - but apparently not a bit of it.
The Revuelto is in production now. The Sant’Agata factory is employing something called Manifattura Lamborghini Next Level to make it, an approach described as “a production system with people always at its core but which we adapted to deliver a much more complex product and to integrate processes we haven’t used before”, according to Chief Manufacturing Officer Ranieri Niccoli. It will still be a labour of love to create one, that’s for sure. Great news if your order will be fulfilled soon and the wait for a 1,015hp Lamborghini is nearly over - less so if that wait is now until 2026…
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