The only way is apparently up for Audi, what with the SUV range currently comprising Q2, Q3, Q5 and Q7. And if BMW and Mercedes are already enjoying success with huge 4x4 coupes, then why not Audi?
The Q8 concept previews a production car due in 2018, the car you see here described as "an Audi in peak form". Make your own jokes there. However, we can expect much of what features on the Q8 to be used in both the future SUV and other Audi models.
See the new octagonal singleframe grille, wider than used at present and with six very prominent vertical bars to draw attention to those four rings. The rear is described as "flat and compact", similar to designs we've seen in the Audi Prologue concept and further suggesting this look will make production soon. This wouldn't be an Audi concept without some mention of the Ur-Quattro as well; see the wide C-pillar and numberplate in the black strip between the lights. Just like the 80s.
The Q8 is powered by a plug-in hybrid powertrain, a 3.0-litre turbocharged V6 (as used in the S4 and S5) mated to an electric motor. Combined they make 442hp and 516lb ft, enough for a 5.4-second sprint to 62mph and a limited 155mph top speed. Up to 37 miles is possible on electric alone, the overall range is 621 miles and the claimed fuel economy is 123mpg. The end for diesel?
Inside should give a strong hint at future Audi designs too, the Q8 further evolving the Virtual Cockpit and doing away with even more buttons. The central - and very attractive - stack of controls is now largely touch operated, promising "direct, fast and intuitive operation." The Virtual Cockpit is now higher resolution and the head-up display appears directly in the driver's view, "seemingly placing them in the real environment." Interestingly the concept is a four seater, indeed a "luxury lounge for four", but the production car is likely to be for five. There's 630 litres of boot space too (!).
Understandably given this is the US and the car is an Audi SUV, there's a great deal of excitement around the Q8 at present. The interior really is very, very nice indeed. Expect a production version to be seen sometime next year, with a Q8 v. X6 v. GLE Coupe triple test a very real prospect soon after.
