Image for illustration purposes only?

[eybic]

If someone was to buy something (Large white goods) and when the product arrived, it looked slightly different to the image in the brochure (lines in a cosmetic panel and a couple of other minor points), who would be in the right/wrong? The function of the product is no different to the one pictured/ described on the order form but aesthetically it's slightly different.

Retailer maintains that image is for illustration but no mention of that in the brochure and purchaser claims it isn't what he ordered so it needs to be exchanged (product is only available as has been delivered).

Thank you

[nxi20]

Sounds like this item was bought from a website or similar, ie. at a distance, not in person. If so, under the United Kingdom’s Consumer Contract Regulations 2014 (which replace the Distance Selling Regulations), the customer has the right to cancel the contract for the purchase of any item starting from the moment the order is placed and extending to a period of 14 days after the day on which the item is delivered. You don't need to give a reason.

Hopefully you are within the time limit.