Arrrgh. Bloody Corsa advert
Discussion
You know the one "Which way to the motorway love?"
"Up there, left, ... though the tricky S bends, up through the gearbox, might need the traction control, blah blah blah"
Might need the traction control? Er, word in your shell-like, love: (a) it's a Corsa. Traction control? Puh-lease. (b) If you think you might need the traction control, doesn't that imply that you forsee a situtation where due to those 2 inch stillies you can't control the throttle properly? Should you be driving at all?
Do you think we can get this add pulled by the ASA on the grounds that it encourages irresponsible driving? I mean, I'd like to see it pulled because it's a shite ad, but if Rover can get banned for blurring the scenery, then surely "needing the traction control" counts? And what about Mazda with their insidious "zoom zoom" slogan. Let's get them too!
"Up there, left, ... though the tricky S bends, up through the gearbox, might need the traction control, blah blah blah"
Might need the traction control? Er, word in your shell-like, love: (a) it's a Corsa. Traction control? Puh-lease. (b) If you think you might need the traction control, doesn't that imply that you forsee a situtation where due to those 2 inch stillies you can't control the throttle properly? Should you be driving at all?
Do you think we can get this add pulled by the ASA on the grounds that it encourages irresponsible driving? I mean, I'd like to see it pulled because it's a shite ad, but if Rover can get banned for blurring the scenery, then surely "needing the traction control" counts? And what about Mazda with their insidious "zoom zoom" slogan. Let's get them too!
She might need the traction control, after she has gone up a grass bank while applying make up in the handy drivers side vanity mirror 
and she does look like your typical dizzy blonde type 
, no doubt bought the car cos it was a nice colour 
(like my ex did !)
>> Edited by ZZR600 on Saturday 2nd February 12:06
and she does look like your typical dizzy blonde type , no doubt bought the car cos it was a nice colour (like my ex did !)
>> Edited by ZZR600 on Saturday 2nd February 12:06
A host of new drive through cash points is set to sweep through the country, and the national association of bankers has issued the following guidelines to ensure full, efficient use of this new
system when it becomes operational in the new year:
The His and Her Guide to Automatic, Drive Through Cash Machines
HIS
1. Pull up to Automatic, Drive Through Cash Machine
2. Insert card
3. Enter PIN number
4. Take cash, card and receipt
HERS
1. Pull up to Automatic, Drive Through Cash Machine
2. Check makeup in rearview mirror
3. Shut off engine
4. Put keys in handbag
5. Get out of car because you're too far from machine
6. Hunt for card in handbag
7. Insert card
8. Hunt in handbag for tampon wrapper with PIN number written in it.
9. Enter PIN number
10. Study instructions for at least 2 minutes.
11. Hit "cancel"
12. Re-enter correct PIN number
13. Check balance
14. Look for deposit envelope
15. Look in handbag for pen
16. Make out deposit slip
17. Sign cheques
18. Make deposit
19. Study instructions
20. Make cash withdrawal
21. Get in car
22. Check makeup
23. Look for keys
24. Start car
25. Check makeup
26. Start pulling away
27. STOP
28. Back up to machine
29. Get out of car
30. Take card and receipt
31. Get back in car
32. Put card in wallet
33. Put receipt in chequebook
34. Enter deposits and withdrawals in chequebook
35. Clear area in handbag for wallet and chequebook
36. Check makeup
37. Put car in reverse gear
38. Put car in drive
39. Drive away from machine
40. Travel 3 miles
41. Release handbrake
system when it becomes operational in the new year:
The His and Her Guide to Automatic, Drive Through Cash Machines
HIS
1. Pull up to Automatic, Drive Through Cash Machine
2. Insert card
3. Enter PIN number
4. Take cash, card and receipt
HERS
1. Pull up to Automatic, Drive Through Cash Machine
2. Check makeup in rearview mirror
3. Shut off engine
4. Put keys in handbag
5. Get out of car because you're too far from machine
6. Hunt for card in handbag
7. Insert card
8. Hunt in handbag for tampon wrapper with PIN number written in it.
9. Enter PIN number
10. Study instructions for at least 2 minutes.
11. Hit "cancel"
12. Re-enter correct PIN number
13. Check balance
14. Look for deposit envelope
15. Look in handbag for pen
16. Make out deposit slip
17. Sign cheques
18. Make deposit
19. Study instructions
20. Make cash withdrawal
21. Get in car
22. Check makeup
23. Look for keys
24. Start car
25. Check makeup
26. Start pulling away
27. STOP
28. Back up to machine
29. Get out of car
30. Take card and receipt
31. Get back in car
32. Put card in wallet
33. Put receipt in chequebook
34. Enter deposits and withdrawals in chequebook
35. Clear area in handbag for wallet and chequebook
36. Check makeup
37. Put car in reverse gear
38. Put car in drive
39. Drive away from machine
40. Travel 3 miles
41. Release handbrake
quote:I want to clear this up, because (a) I'm a pedant and (b) better awareness means more effective use of the channels available:
Do you think we can get this add pulled by the ASA on the grounds that it encourages irresponsible driving? I mean, I'd like to see it pulled because it's a shite ad, but if Rover can get banned for blurring the scenery, then surely "needing the traction control" counts? And what about Mazda with their insidious "zoom zoom" slogan. Let's get them too!
The ASA govern ads on static media - newspapers, magazines, billboards etc..
Ads in the broadcast media (TV and radio) are governed by the ITC (www.itc.org.uk). I and a few others tried complaining to them about the Clio advert with the fog lights, but the complaints were not upheld because of some nonsense about it being 'a fantasy sequence set in an unworldly location demonstrating the features of the car'.
On their website, they list all the complaints they've upheld and there are none relating to cars speeding or so forth - only relating to features which don't work as advertised (such as remote locking on Astras I think it was).
The ITCs stand appears to be quite balanced and focused on misrepresentitive advertising rather than trying to be like the ASA who are clearly a bunch of pinko vegetablist cretins obsessed with the use of speed in adverts where more harmful or inappropriate imagery goes unchecked.
I think that Corsa advert only goes to re-incforce the idea amongst people like us that women are clueless about motoring.. so in that sense, it's far from a good thing.. and were I a woman I'd be a bit pissed off by it.. (FWIW my wife drives a TT and she throws stuff at the telly when the Corsa ad comes on)
As for the Mazda ads, well if you've got a bee in your bonnet about those, I really think you should be thankful you've got nothing more pressing to worry about!
>> Edited by CarZee on Sunday 3rd February 13:58
CarZee - err, the ASA banned MG's adverts, (high- octane, full-fat etc. etc.) because of the blurred background, which according to them, suggests excessive speed. These adverts were not TV based, but in printed media. I e-mailed them to complain about victimisation, and received a pathetic, entirely PC reply along the lines of " we're right, we know what we're doing, and your criticism is not fair", followed by some rather girly e-sobbing etc. I mentioned the Citroen C5 advert, wherein a car drives though a load of roadworks, in the rain, onto an uncompleted bridge, and it was entirely un-acknowledged. Fair??
The Corsa advert is highly tuned to female thinking, or at least an advertiser's view of female thought patterns, and gives the impression that lady drivers want to
a) drive fast in city traffic
b) want to put one over on "white-van man"
c) need the safety of computer aids to take the difficulty out of driving
Is this our partner's view? After all, in a Corsa, there should be two chimney-sized subs, four pustular yoofs, 20" wheels, at least 6 exhausts, 3 copies of Max Power, and several used condoms, to give an advert like that the ring of truth....
>> Edited by nubbin on Sunday 3rd February 23:23
The Corsa advert is highly tuned to female thinking, or at least an advertiser's view of female thought patterns, and gives the impression that lady drivers want to
a) drive fast in city traffic
b) want to put one over on "white-van man"
c) need the safety of computer aids to take the difficulty out of driving
Is this our partner's view? After all, in a Corsa, there should be two chimney-sized subs, four pustular yoofs, 20" wheels, at least 6 exhausts, 3 copies of Max Power, and several used condoms, to give an advert like that the ring of truth....
>> Edited by nubbin on Sunday 3rd February 23:23
quote:
CarZee - err, the ASA banned MG's adverts, (high- octane, full-fat etc. etc.) because of the blurred background, which according to them, suggests excessive speed. These adverts were not TV based, but in printed media.
How does that contradict what I said? As in.. quote:The Mazda ad is still stupid, but then so are most other ads - still doesn't mean that there's anything wrong with it - I regularly change channels or mute the Tv and pick up a book when ads come on anyway..
The ASA govern ads on static media - newspapers, magazines, billboards etc..
Ads in the broadcast media (TV and radio) are governed by the ITC
The C5 one.. now that *is* interesting.. how long ago did you complain to the ITC about that?
quote:It takes the ITC 4-6 weeks to acknowledge with a postcard then another 4 weeks or so to post out their judgement.. not a quick process considering they appear to use form letters and make broad sweeping judgements..
I complained about the C5 ad. just after they banned the MG ads. - about3-4 weeks ago, I think.
I can see how the C5 ad could be deemed inappropriate/irresponsible/naughty, but I'd be surprised (and disappointed) if it was banned because that would mean that the ITC are becoming as green and authoritarian as the ASA which would be bad news considering the ITC also govern programme content as well as advertising.
Wholeheartedly agree about that Corsa ad...
Just got back from the US, and there they have several different Mazda zoom zoom ads. One is all about how their estates can be as much fun as a sports car and features said estate all over the arse (and other side of the road) whilst hounding an MX-5 that is going sideways through bends. Can't quite see that one on the telly here....
Regards,
Dave
Just got back from the US, and there they have several different Mazda zoom zoom ads. One is all about how their estates can be as much fun as a sports car and features said estate all over the arse (and other side of the road) whilst hounding an MX-5 that is going sideways through bends. Can't quite see that one on the telly here....
Regards,
Dave
Seconded...re Corsa add.
Why anybody needs traction control, sequential and abs on a 1.2L Corsa is beyond me. A bit like that bl**dy Nissan Micra with rear park sensors! Or a yaris with GPS.
What are they trying to say..that the target market is ladies whom have problems with a) controlling the 50bhp b) changing gear c) braking effectively and in the case of the micra d) parking or the Yaris e)knowing where they are going??
Thinking about it perhaps i should get one for the missus.
Bennno
Why anybody needs traction control, sequential and abs on a 1.2L Corsa is beyond me. A bit like that bl**dy Nissan Micra with rear park sensors! Or a yaris with GPS.
What are they trying to say..that the target market is ladies whom have problems with a) controlling the 50bhp b) changing gear c) braking effectively and in the case of the micra d) parking or the Yaris e)knowing where they are going??
Thinking about it perhaps i should get one for the missus.
Bennno
I love these parking sensors. You want to park in a gap that's a bit too tight so you use your parking distance sensors. Car just fits in space and you get out looking all smug.
When you're busy buying Womens Own or whatever, the bloke in the Land Rover Defender who was parked behind you notices that there is feck all room to get his car out of the space and so just pushes the Micra (or whatever) out of the way with his bull bars, probably destroying the bumper mounted parking sensors in the process.
A stunning idea. Oh and I have been ranting at whoever will listen about the other Micra ad as well. Traction control on a smegging Micra.
This has nothing to do with the post, just love the smilie!
>> Edited by IPAddis on Monday 4th February 12:01
When you're busy buying Womens Own or whatever, the bloke in the Land Rover Defender who was parked behind you notices that there is feck all room to get his car out of the space and so just pushes the Micra (or whatever) out of the way with his bull bars, probably destroying the bumper mounted parking sensors in the process.
A stunning idea. Oh and I have been ranting at whoever will listen about the other Micra ad as well. Traction control on a smegging Micra.
This has nothing to do with the post, just love the smilie! >> Edited by IPAddis on Monday 4th February 12:01
quote:
The punto advert (I'm sure people know the one I'm talking about) is equally annoying.
... and such a disappointment after the one with the crash test dummies "It just came out of nowhere"
Have you noticed how many car ads manage to avoid telling you anything at all about the car and just sell you an image? Probably because the car is actually so sh**e, or maybe because things like "This car goes like s**t off a shiny shovel" are too much even for the ITC.
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