Some advice on costing please?
Discussion
I just got this, and It's not my usual bag, so no idea how to cost. Any ideas folks? TIA for any help. e mail Steve@SteveCarter.co.uk if you'd rather.
[small]I am preparing a brochure for a small lake district hotel and wondered
if you would license some of your images from your website. The client
has still not seen any proofs, and I don't know about final size and
print run yet, so this is just a general enquiry. Can you give me a
approximate idea of the fees you would charge.[/small]
[small]I am preparing a brochure for a small lake district hotel and wondered
if you would license some of your images from your website. The client
has still not seen any proofs, and I don't know about final size and
print run yet, so this is just a general enquiry. Can you give me a
approximate idea of the fees you would charge.[/small]
Sounds good.
As a reverse engineering guess...
On the brochure side, we order brochures etc and we normally get about 3000 a time which work out at about 50p a go - although we do have carbon copy pages on some pages but dont use photos. ( we are a small family firm)
They are paying for the printing.
Clearly its better to get the commission then not get it so hence the need not to over price.
As a customer if I wanted say 3000 brochures and say 2 pics in each brochure from a photographer then a total cost of the brochure I would be happy to pay would be about £1
so I would say about .25p a photo x 2 x 3000 = £1500 as a rough guess. Hope this helps. it only works in a largeish print run otherwise its a flat fee
(Clearly your pics are worth a lot more then that individually and in no way running down your pics)
As a reverse engineering guess...
On the brochure side, we order brochures etc and we normally get about 3000 a time which work out at about 50p a go - although we do have carbon copy pages on some pages but dont use photos. ( we are a small family firm)
They are paying for the printing.
Clearly its better to get the commission then not get it so hence the need not to over price.
As a customer if I wanted say 3000 brochures and say 2 pics in each brochure from a photographer then a total cost of the brochure I would be happy to pay would be about £1
so I would say about .25p a photo x 2 x 3000 = £1500 as a rough guess. Hope this helps. it only works in a largeish print run otherwise its a flat fee
(Clearly your pics are worth a lot more then that individually and in no way running down your pics)
ehasler said:
www.alamy.com give prices for this sort of thing too.
I use Alamy to price most of my stuff that I sell for stock it gives you a ballpark figure that most experienced buyers will expect to pay and don't think that if it works out at what may seem a high price, like I say most experienced buyers will know what it costs. One of the first photos I sold (to a drinks company) Alamy said the cost for the usage they wanted was something like £590 which at the time I thought no one will pay that for one of my photos but I chickened out slightly and quoted them £500
which they agreed to without batting an eyelid so I reckon the original price of £590 wasn't too far out. Cheers
Ian
superlightr said:
we order brochures etc and we normally get about 3000 a time which work out at about 50p a go...
...I would say about .25p a photo x 2 x 3000 = £1500 as a rough guess.
So the brochures normally cost £1500 but using two photos would double the budget? That seems like a dealbreaker to me.
What may complicate the issue is that the photos will require four colour process printing - but their design might be based on 4CP anyway.
I'd go back to them and be straight. Tell them you'll price yours at 15% under what the equivalent usage from Alamy would cost. Then they are able to budget for themselves based on the usage, you cut out the middleman (Alamy), they get a bargain and you get good word-of-mouth. Everyone's a winner.
Gruffy
Gruffy
simpo two said:
we order brochures etc and we normally get about 3000 a time which work out at about 50p a go...
...I would say about .25p a photo x 2 x 3000 = £1500 as a rough guess.
So the brochures normally cost £1500 but using two photos would double the budget? That seems like a dealbreaker to me.
What may complicate the issue is that the photos will require four colour process printing - but their design might be based on 4CP anyway.
For GetCarter's photos I would pay double my nornal brochure costs for the whole process if it was directly relevant for my business.
(bare in mind we pay a lot each week for adverts another £1500 with this quaity of pic I would be happy with.)
if the printers could do the whole lot for £1 maybe I would be happy to would spend £1 on a print run of brochures which included the pics. Maybee the printers would need a bit more of the £1 budget??
anyway its lovely to earn money from where ever it comes from.
Hmm.
Hotel eh?
So they have visitors. Who might like to take a memento of their visit, especially one very relevant to the the scenery they came to visit in the first place.
Has this Hotel got any wall space? With a small cut from any sales they might recover their costs and you would get recurring business with the potential to market to the new clients directly as well.
Better get plenty of stock shots in before the windfarms arrive!
Hotel eh?
So they have visitors. Who might like to take a memento of their visit, especially one very relevant to the the scenery they came to visit in the first place.
Has this Hotel got any wall space? With a small cut from any sales they might recover their costs and you would get recurring business with the potential to market to the new clients directly as well.
Better get plenty of stock shots in before the windfarms arrive!
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