Thoughts on this set...

[Scho]

Hi people,

Shot this for a friend, her approach to jewelry is pretty rock 'n roll, We were keen on doing something different from the norm.

Not expecting them to be everyone's cup of tea but C&C very welcome. what do we think PH?

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Edited by Scho on Thursday 25th June 13:06

[AndrewW-G]

I can only see the necklace and ring in shots 2 and 3, the others just seem to be photo's of some moody bint

[Scho]

AndrewW-G said:

I can only see the necklace and ring in shots 2 and 3, the others just seem to be photo's of some moody bint

moody bint! actual lol.

there are loads of still life images of the products themselves to go with them. 'mood shots' if you will

[Andy M]

Sorry Rick, these don't work for me.

Only that you told us they were jewellery shots did I have any inclination that the jewellery was playing a role. Other than that they looked like shots of a model who has a hint of Debbie Harry about her, but doesn't have anything which really screams 'model' about her.

I honestly think you could do a lot better

[toothrot]

white paper roll is sooo last year dar'ling

nice shots

[AndrewW-G]

Scho said:

AndrewW-G said:

I can only see the necklace and ring in shots 2 and 3, the others just seem to be photo's of some moody bint

moody bint! actual lol.

there are loads of still life images of the products themselves to go with them. 'mood shots' if you will

A slightly more articulate and constructive criticism would be, the jewellery doesn’t seem to be the focus of the shots and therefore the relative size of the pieces and the model detract from the detail of the pieces.

A suggestion would be to zoom in on the jewellery and crop the rest out. Or use Photoshop to emphasize the jewellery on the model i.e. blurring the model and keeping the jewellery in sharp focus.

Obviously as a mid 30’s male I haven’t a clue what would sell edgy jewellery so my comments will no doubt be of absolutely no use

[andy-xr]

AndrewW-G said:

the jewellery doesn’t seem to be the focus of the shots and therefore the relative size of the pieces and the model detract from the detail of the pieces.

But looking at the way the shots have been lit, I dont think they're intended to be that way, they're more fashion/beauty than parts

1. 2 feels a bit too smooth, #5's interesting, was wondering if you had a hairlight on low to camera left. #3 I think I'd have another crack at putting more distance between face and hand and forgetting about parts modelling, heading for bokeh instead.

Just my thoughts

[Scho]

Thanks for the comments, thought PH might be a tough crowd!

Just to re-iterate: These shots are not used to show you the design of the jewelry, in commercial terms the idea is to try and show the attitude of the brand.

In other words , sell the sizzle, not the sausages.

There are some detailed images of the pieces to go with, like these:

[Scho]

andy-xr said:

AndrewW-G said:

the jewellery doesn’t seem to be the focus of the shots and therefore the relative size of the pieces and the model detract from the detail of the pieces.

But looking at the way the shots have been lit, I dont think they're intended to be that way, they're more fashion/beauty than parts

1. 2 feels a bit too smooth, #5's interesting, was wondering if you had a hairlight on low to camera left. #3 I think I'd have another crack at putting more distance between face and hand and forgetting about parts modelling, heading for bokeh instead.

Just my thoughts

Cheers Andy,

Looking at all the shots together i'd be inclined to agree about 2. might tone that down a bit.

5. No hair light, all this stuff was lit using a single 40x40cm softbox and a 1Mx2M reflector/flag where needed.

3. Focus is a bit here 'nor there, doesn't bother me too much. wasn't much time for fine-tuning of shots on the day.

[toothrot]

if you are selling the shizzle why not photograph her in a location such as a bar/club/wherever the jewellery would be worn to?

[jon-]

She looks a touch bored in 6!

[Kermit power]

I don't have the knowledge or ability to comment on the technical side of the photography, but if it's designed to sell the jewellery, then I'm afraid it doesn't work for me.

I don't like the skull on the chain, but other than that, this is very much the sort of stuff I'd buy for my wife, but I want my wife to be happy, not grumpy. I see a grumpy model, and subconsciously I start thinking that my wife won't like it, and will turn grumpy too..

[LongQ]

If part of the brand image is intended to be 'in your face' then it might be worth pushy the jewellery as well as the model 'in your face'.

I suspect you could do some interesting stuff with a Tilt and Shift lens to bring the jewellery AND the model into the attitude message for at least some of the shots. Leave others for jewellery detail and a few for model attitude.

That said buying jewellery is not a strong point in my personal skill set and edgy is a couple of generations removed from the place I inhabit.

So what do I know ....