77 years old and brand new
Discussion
I was at Hampton Court on Saturday for the Concours of Elegance (pics will follow) and saw something that might be of interest to a few people on here - not a rod, just an interesting car.
In 1937, a company from Staines, Middx., called Atalanta started producing a handsome line of cars with bespoke body styles, but sadly production was cut short by the war and only 21 were ever made.

Here's one from 1938, a short chassis sports model which is one of just two known to exist.
Fast forward 75 years and the marque, having produced pumps and largely forgotten as a car manufacturer, is reborn. In 2012 Atalanta Motors, a new company from Staffordshire, was formed to restart production and at Hampton Court the new car was revealed. Using, where preferable, modern materials and technology, it's apparently more reliable, safer and has better performance but retains all the appeal of the post-vintage thoroughbred car. If you ever see the car in motion, you'll agree that the exhaust note is somethin' else.

Here's the new vehicle. The aesthetics weren't broke so they didn't fix 'em.
I don't think I've ever been so enthusiastic about a modern car, and I'd have one if I had £125k lying around.
More info can be found here: http://atalantamotors.com/template-98.php?page=1&a...
In 1937, a company from Staines, Middx., called Atalanta started producing a handsome line of cars with bespoke body styles, but sadly production was cut short by the war and only 21 were ever made.

Here's one from 1938, a short chassis sports model which is one of just two known to exist.
Fast forward 75 years and the marque, having produced pumps and largely forgotten as a car manufacturer, is reborn. In 2012 Atalanta Motors, a new company from Staffordshire, was formed to restart production and at Hampton Court the new car was revealed. Using, where preferable, modern materials and technology, it's apparently more reliable, safer and has better performance but retains all the appeal of the post-vintage thoroughbred car. If you ever see the car in motion, you'll agree that the exhaust note is somethin' else.

Here's the new vehicle. The aesthetics weren't broke so they didn't fix 'em.
I don't think I've ever been so enthusiastic about a modern car, and I'd have one if I had £125k lying around.
More info can be found here: http://atalantamotors.com/template-98.php?page=1&a...
Not the only cars to be called "Atalanta". Dick Shattock's post war RGS Atalanta was built from parts (and the company name) acquired from the pre-War Atalanta Motors company. He went on to produce chassis and fibreglass bodies as the basis for racing specials. One of the early TVR offerings, the TVR Sports Saloon, used an RGS Atalanta body.
Roy C said:
I'm not sure, but I think that chrome wire wheels are a fairly modern phenomenon (1960s onwards?).
IMHO they do look silly on pre-War style cars.
chromed wire wheels appeared on some of the motor show cars of the 1930's.IMHO they do look silly on pre-War style cars.
Rolls Royce / Bentley hated them due to the embrittlement problems of the chrome weakening the spokes.
guru_1071 said:
Rolls Royce / Bentley hated them due to the embrittlement problems of the chrome weakening the spokes.
Hydrogen embrittlement, can be accounted for but it another point that makes chromium expensive if done properly. Car in picture would look a lot nice with simple painted wires.
Gassing Station | Classic Cars and Yesterday's Heroes | Top of Page | What's New | My Stuff


