P Diddy edition Land Rover...
Discussion
Ford sources have confirmed that discussions have taken place between Land Rover and representatives of hip-hop star/business mogul P. Diddy to co-develop a P. Diddy edition of the Range Rover.
Ford has been down this road before with P. Diddy. In 2003, the automaker announced a deal to develop a P. Diddy Lincoln Navigator. The rapper was to influence the design of a tricked-out Navigator that would be co-promoted by Diddy in videos, a film and in his store. The deal fell apart, say Ford sources, over money issues.
But Diddy, who was in a Lincoln Navigator sport-utility vehicle that tried to evade police after a 1999 New York nightclub shooting, also likes Range Rovers, owns at least one and has mentioned the brand in his music. Terms of a deal being discussed with Land Rover weren't disclosed.
Diddy recently announced a line of wheel designs for oversized wheels, a deal he's done with Weld Wheel Industries to bring "Sean John Wheels" to market. -Jim Burt
Ford has been down this road before with P. Diddy. In 2003, the automaker announced a deal to develop a P. Diddy Lincoln Navigator. The rapper was to influence the design of a tricked-out Navigator that would be co-promoted by Diddy in videos, a film and in his store. The deal fell apart, say Ford sources, over money issues.
But Diddy, who was in a Lincoln Navigator sport-utility vehicle that tried to evade police after a 1999 New York nightclub shooting, also likes Range Rovers, owns at least one and has mentioned the brand in his music. Terms of a deal being discussed with Land Rover weren't disclosed.
Diddy recently announced a line of wheel designs for oversized wheels, a deal he's done with Weld Wheel Industries to bring "Sean John Wheels" to market. -Jim Burt
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