Discussion
Keep seeing this advertised on dave starting 17th feb replacing Uktv people
It just seems like Dave2 to me
http://www.guardian.co.uk/media/2009/feb/06/blight...
It just seems like Dave2 to me
http://www.guardian.co.uk/media/2009/feb/06/blight...
The Guardian said:
Warm beer, rainy summers, fish and chips, jammy dodgers and chutney feature in a series of Austin Powers-inspired TV idents that will set the tone of UKTV's "best of British" channel Blighty.
Blighty, the rebranded UKTV People, will relaunch on 17 February backed by an initial range of four idents and a wider national advertising campaign.
The four launch idents - called chutney, rain, seaside and tea - are full of quintessentially British staples to sum up the attitude and programming on the "unashamedly" British channel.
Blighty will launch with a range of British-themed programming including Coast, When Louis Met ... and Who Do You Think You Are?
UKTV says Blighty is aimed primarily at young couples in their 30s and 40s who are "interested in reconnecting with the country they live in and will also attract anyone who is secretly proud of Britain's landscape, heritage, music, sense of humour, or who loves the eccentricity of the British themselves".
The busy idents, created by Red Bee Media, are described as "a vibrant showcase involving dancing, synchronised movement and animation combined in a kaleidoscopic and fun world" that has an Austin Powers feel.
Each ident features a ditty that pays homage to the best of British. Tea, for example, is called the "saviour of the universe", while in another ident a man sings about his daily life including the line: "my lager is warm but my summer is not".
The channel idents, and the national ad campaign, run with the strapline "One nation under a channel".
The national poster, magazine and newspaper campaign, created by ad agency Watermill, breaks on Monday.
"These fantastic idents show that you can inject a factual channel with personality and humour without sacrificing its authority and credibility," said Tom Lucas, the marketing and communications director at UKTV.
Blighty, the rebranded UKTV People, will relaunch on 17 February backed by an initial range of four idents and a wider national advertising campaign.
The four launch idents - called chutney, rain, seaside and tea - are full of quintessentially British staples to sum up the attitude and programming on the "unashamedly" British channel.
Blighty will launch with a range of British-themed programming including Coast, When Louis Met ... and Who Do You Think You Are?
UKTV says Blighty is aimed primarily at young couples in their 30s and 40s who are "interested in reconnecting with the country they live in and will also attract anyone who is secretly proud of Britain's landscape, heritage, music, sense of humour, or who loves the eccentricity of the British themselves".
The busy idents, created by Red Bee Media, are described as "a vibrant showcase involving dancing, synchronised movement and animation combined in a kaleidoscopic and fun world" that has an Austin Powers feel.
Each ident features a ditty that pays homage to the best of British. Tea, for example, is called the "saviour of the universe", while in another ident a man sings about his daily life including the line: "my lager is warm but my summer is not".
The channel idents, and the national ad campaign, run with the strapline "One nation under a channel".
The national poster, magazine and newspaper campaign, created by ad agency Watermill, breaks on Monday.
"These fantastic idents show that you can inject a factual channel with personality and humour without sacrificing its authority and credibility," said Tom Lucas, the marketing and communications director at UKTV.
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