JCW specialist dealer

[PDTVR83]

I've got wind of a mini dealer going to specialise in jcw's a whole dept dedicated to us power hungry mini fans!! Hope it's true!! What do you guys think? Would it work? Would there be a market for it!? I'd be tempted to use them as I'm struggling to find the car I want. Thoughts?

[AndyT77]

When you think that most models sold would be cooking/semi hot models, do you really think that a dealer is only going to sell the full blown nutter version? Unlikely.

[rigga]

^^^^ this
The percentage of jcw models sold compared to the rest of the range I would think would be too small to base a profitable business model.

[PDTVR83]

I said specialise in, not solely retail jcw. From my understanding there would be a small section of the business dedicated to jcw alongside the normal models. BMW dealers have done similar with m power cars and m power specialists meaning specialised service, sales and increased volume.

[AndyT77]

In that case, i also think it's unlikely. I remember working in a MB dealership some years ago, and one of the sales team specialised in AMG models. Having said that the majority of his sales were non AMG, and it didn't stop the other team members from selling AMG models.

Perhaps they will, who knows? I just can't see it when the current sales team of each dealership should have sufficent knowledge of the entire range any way.

[PDTVR83]

Check out www.johncooperworksworld.co.uk scotlands very own dedicated JCW specialist. Part of the eastern western motor group.

[AndyT77]

PDTVR83 said:

Check out www.johncooperworksworld.co.uk scotlands very own dedicated JCW specialist. Part of the eastern western motor group.

Cool