Recommend me a running shop in London

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So running has now become something that I do, and not just something that I was trying for a while, so I need to get myself sorted with a proper pair of decent running shoes.

I want to get fitted for a pair, to make sure that they correct any over or under pronation that I might have (yes, I've read a couple of web sites!)

So which shops in London would you recommend?

Thanks

[ewenm]

Run and Become in Victoria always treated me well.
City Runner near Liverpool Street are also good.

[Animal]

Runner's Need in Shoreditch, 'bout 5 mins from Liverool Street station - just round the corner from DD's!

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Thanks chaps, those all look great.

Runners Need have a couple of convenient shops for me (Holborn and Canary Wharf), so I'll give one of them a visit next week.

[Chessers]

Pro Feet are very good as well