will halfords ever sell fixed gear?
will halfords ever sell fixed gear?
Author
Discussion

paranoid airbag

Original Poster:

2,679 posts

183 months

Saturday 9th July 2011
quotequote all
(no I don't want to buy one from them).

Okay, I guess most of the people who buy fixed (for fashion or function) would do so from somewhere other than halfords. And I can understand Argos, Tesco etc not caring about their bike business enough to pay attention to the current fashion. And, as a big store, sorting out supply might be a bit cumbersome. But I'm still supplied - surely the current hipster craze for fixies has been around for long enough for them to have seen the profit potential? They're selling 29ers after all. So -will they? If so, when?

Also, if they did, would that signal the end of the fashion aspect, due to the immutable law that once something is sufficiently mainstream, it's no longer cool? tongue out

CooperS

4,576 posts

243 months

Sunday 10th July 2011
quotequote all
paranoid airbag said:
(no I don't want to buy one from them).

Okay, I guess most of the people who buy fixed (for fashion or function) would do so from somewhere other than halfords. And I can understand Argos, Tesco etc not caring about their bike business enough to pay attention to the current fashion. And, as a big store, sorting out supply might be a bit cumbersome. But I'm still supplied - surely the current hipster craze for fixies has been around for long enough for them to have seen the profit potential? They're selling 29ers after all. So -will they? If so, when?

Also, if they did, would that signal the end of the fashion aspect, due to the immutable law that once something is sufficiently mainstream, it's no longer cool? tongue out
its been as mainstream as a cycling fad can be for a long while now.

I cant see halfords going to the effort to brand a fixie and i dont think it fits within the boardman brand either..... dont loose any sleep on it

XitUp

7,690 posts

228 months

johnxjsc1985

15,948 posts

188 months

Friday 15th July 2011
quotequote all
Thats quite funny really because Boardmans whole career was built around a fixed wheel from his Olympic gold to his hour record.

mad4amanda

2,410 posts

188 months

Friday 15th July 2011
quotequote all
it was trialed in the stand alone bikehuts the only one that sold much stuff was the one in St Pauls , the bikes were a natural progression as at the time this store was the number one boardman store .

VeeFour

3,339 posts

186 months

Friday 15th July 2011
quotequote all
I don't think there's a market for them at Halfords.

The kind of people who ride 'fixies' are either cycling nutters or fashion victims.

Neither of these kinds of people will shop at Halfords.

Matt London

809 posts

192 months

Friday 15th July 2011
quotequote all
mad4amanda said:
it was trialed in the stand alone bikehuts the only one that sold much stuff was the one in St Pauls , the bikes were a natural progression as at the time this store was the number one boardman store .
A bit OT but St Pauls had great staff. Their mechanic 'Nev' was a top guy!

They must have been making a few quid out of that site. I guess they just ditched the whole thing.

XitUp

7,690 posts

228 months

Friday 15th July 2011
quotequote all
VeeFour said:
I don't think there's a market for them at Halfords.

The kind of people who ride 'fixies' are either cycling nutters or fashion victims.

Neither of these kinds of people will shop at Halfords.
I dunno. I popped into my local Raleigh dealer/giant car accessory shop and they had a fixie. They are pretty mainstream now and I can see Halfords stocking them soon.

WeirdNeville

6,035 posts

239 months

Saturday 16th July 2011
quotequote all
Some people are locked into halfords for cycle to work, they might fancy a Fixie at around £500.
I can't see it would harm them to carry 1 or 2 to choose from, and as pointed out above it would fit in well with the Boardman brand.