Cycling shoes - new Mavic COMÈTE

[SVS]

Mavic claims to have created a shoe that transfers power across all 360 degrees of the pedal stroke. Clever stuff.

I love Mavic pedals, perhaps I should get matching shoes

There's only one downside. A totally insane price. Who's got £900 to spend on a pair of shoes!?!

[neil-935ql]

900 for a pair of shoes ?? Umm not sure I would get that one signed off , there has to be a better use of cash than that , but if money is no object ?

[okgo]

More marketing fiction.

[Usget]

I think what's happened is they've realised that, compared to women's shoes (or handbags for that matter), they're charging far too little for posh shoes. You have to admire their chutzpah.

[Usget]

I further think they've done it to try to normalise that price-point so that when they bring out a range of shoes at £300 to £400 people go "wow, nearly all the features of the £900 shoes at a price I can afford! I must have them immediately!"

[Watchman]

okgo said:

More marketing fiction.

This.

Exactly which part of the pedal stroke do "normal" shoes fail to engage?

Crazy but without excess, life would be boring.

[Gruffy]

It's a halo product development piece that's designed (and financed) for PR purposes. They won't have set up a production process for any real volume and they probably won't make anything on the limited number of sales but they don't need to for this to be 'successful'. The price/cost just adds to the PR value.

[AyBee]

okgo said:

More marketing fiction.

When do yours arrive?

[TwistingMyMelon]

AyBee said:

okgo said:

More marketing fiction.

When do yours arrive?

Maybe hes getting dizeee with excitement over them

[okgo]

AyBee said:

When do yours arrive?

;-)

My grim pink and black bonts will have to do for now!