Zwift price increase, effective today

[anonymous-user]

https://support.zwift.com/hc/en-us/articles/115005...

In the UK the price has gone up from £8 to £12.99.

Quite a jump

For current customers, the price increase isn't coming in until 15 Nov 2018 though

A nice concession to existing customers

ETA will be interesting to see how trainer road, sufferfest, go rouvy, bkool (and any others that I forgot) respond; what innovations & improvements arrive and how the rate of new members joining is affected

Edited by anonymous-user on Thursday 16th November 17:55

[moonigan]

Hardly surprising. Their overheads must be increasing significantly. Lets say they have 5000 paying subscribers giving them £40K PM. That isn't a great deal of money to support, grow, pay. If they have some backing from somewhere else they will certainly be looking for their pound of flesh.

[anonymous-user]

Dc rainmaker reckons the increase is worth $500k per month revenue to zwift

He may or may not be correct

[Dannbodge]

Doesn't bother me, as long as it keeps them developing or makes them develop faster (more money = extra resources....ish)

Loads of people on facebook are complaining yet are happy to post they have just bought a new £2k bike or iPony X

[lufbramatt]

is a big %age jump but the difference is only the price of 2 fancy coffees a month. Lets face it if you can afford the hardware needed to get Zwift running you're not exactly going to be hard up in the first place.

I'd like to give it a try as a couple of my mates rave about it but I would need to upgrade my computer and wifi equipment. Happy to stick with TR for the time being which worked out about £7/ month buying a whole years sub in one go.

[Dannbodge]

lufbramatt said:

is a big %age jump but the difference is only the price of 2 fancy coffees a month. Lets face it if you can afford the hardware needed to get Zwift running you're not exactly going to be hard up in the first place.

I'd like to give it a try as a couple of my mates rave about it but I would need to upgrade my computer and wifi equipment. Happy to stick with TR for the time being which worked out about £7/ month buying a whole years sub in one go.

You'd be surprised what crappy PCs can run it.
My sub £200 laptop runs it (albeit low res and low framerate)

[lufbramatt]

Yea my little Lenovo x300 laptop wont touch it as it's a ultralight with no processing or graphics power whatsoever. Ipad wont run it as its a 4th gen and not 64 bit. Will run on my IPhone but pointless on such a small screen.

Also don't have internet connection in the garage as it's too far from the house so would need to find a way round that. Should've run a Cat5 up there when we had mains electric put in :-/

[smn159]

I'm going to stick with it I think - I'm off to Gran Canaria in Jan and it's really helping with the training. I should really get around to putting it on hold in the Spring though - the price increase might focus me more on doing this

[anonymous-user]

I am sticking with it too

And I will probably stick with it after Nov 18, when my price goes up, unless one of the competitor offers looks better at that point

A big marketing campaign / keen offer at a lower price from go rouvy / big ring vr / roadgrandtours / TR / Suffer might tempt me to look seriously

ETA some numbers that I lifted from dc rainmakers post on the subject, which were presented by Zwift on 29 Aug 2017 at an event where it declared it was on track to reach 350k subscribers this winter and believed it could hit 1m within the next 2 years.

Edited by anonymous-user on Friday 17th November 17:47

[moonigan]

JPJPJP said:

I am sticking with it too

And I will probably stick with it after Nov 18, when my price goes up, unless one of the competitor offers looks better at that point

A big marketing campaign / keen offer at a lower price from go rouvy / big ring vr / roadgrandtours / TR / Suffer might tempt me to look seriously

ETA some numbers that I lifted from dc rainmakers post on the subject, which were presented by Zwift on 29 Aug 2017 at an event where it declared it was on track to reach 350k subscribers this winter and believed it could hit 1m within the next 2 years.

Edited by JPJPJP on Friday 17th November 17:47

Genuinely surprised at those subscriber numbers. 😳

[SixPotBelly]

So 390,000 accounts created of which 108,000 are active? If so, 282,000 have tried Zwift and subsequently cancelled. Or 72% of them.

I was beginning to think it was just me.

[anonymous-user]

390k accounts, 267k people registered a ride

123k accounts opened but no ride registered... more than current number of subscribers

[murray]

I’m running it on Apple TV using powerline adapters to get internet access in the garage