Discussion
given that gary fisher was there from the beginning with the joe murray et al i think its shows that he is still looking forward amd innovating. gary fisher as a company need to innovate and stay ahead and 29ers is a good developing market, its a bit of a niche at the moment but i suspect it will grow. there are too many other companies who can undercut them in the 26" market and their share will only ever decrease against the likes of trek and specialied
on the right terrain 29ers can be awesome.
on the right terrain 29ers can be awesome.
Gary Fisher are doing 26" hardtails but looks like Trek UK have decided not to import them. Seeing as the new Fishers will all be sold through Trek dealers I guess they feel it would be hard to convince these dealers to stock models that could compete directly with existing Trek models and others.
65% of bikes under $1000 sold in the U.S. are now 29ers and Trek didn't have any to offer their dealers who didn't stock Fishers so they were losing massive amounts of potential sales, rough calculations by market expert suggest they stand to add $2.5m extra profit per year form this decision.
It's a shame about the 26" models as even at £300-£600 they had proper serious off-road geometry unlike every other make whose entry level MTB's are shorter and more upright for leisure riding.
65% of bikes under $1000 sold in the U.S. are now 29ers and Trek didn't have any to offer their dealers who didn't stock Fishers so they were losing massive amounts of potential sales, rough calculations by market expert suggest they stand to add $2.5m extra profit per year form this decision.
It's a shame about the 26" models as even at £300-£600 they had proper serious off-road geometry unlike every other make whose entry level MTB's are shorter and more upright for leisure riding.
Session said:
Gary Fisher are doing 26" hardtails but looks like Trek UK have decided not to import them. Seeing as the new Fishers will all be sold through Trek dealers I guess they feel it would be hard to convince these dealers to stock models that could compete directly with existing Trek models and others.
65% of bikes under $1000 sold in the U.S. are now 29ers and Trek didn't have any to offer their dealers who didn't stock Fishers so they were losing massive amounts of potential sales, rough calculations by market expert suggest they stand to add $2.5m extra profit per year form this decision.
It's a shame about the 26" models as even at £300-£600 they had proper serious off-road geometry unlike every other make whose entry level MTB's are shorter and more upright for leisure riding.
I just flat out don't believe that, what's your source? You're telling me that 65 out of ever 100 bikes sold is a 29er, and that includes all the $150 BSO churned out of Wall Mart or similar?!65% of bikes under $1000 sold in the U.S. are now 29ers and Trek didn't have any to offer their dealers who didn't stock Fishers so they were losing massive amounts of potential sales, rough calculations by market expert suggest they stand to add $2.5m extra profit per year form this decision.
It's a shame about the 26" models as even at £300-£600 they had proper serious off-road geometry unlike every other make whose entry level MTB's are shorter and more upright for leisure riding.
I may not have remembered exactly, it may have been 65% of MTB's over $1000 but hey, it's a huge amount.
Source was Rick Vosper on his RVMS blog. He was Specializeds marketing man for years and does lots of marketing wokr for the bike industry now with his own company.
He writes a brilliant blog, well worth checking out if you have any interest in the bike industry.
Source was Rick Vosper on his RVMS blog. He was Specializeds marketing man for years and does lots of marketing wokr for the bike industry now with his own company.
He writes a brilliant blog, well worth checking out if you have any interest in the bike industry.
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