Less stuffy alternative to "Dear Sir/Madam"?
Discussion
I'm an experienced designer in the process of reinventing myself as a freelancer. Many creative agencies maintain a bank of freelancers who operate alongside their creative staff and have contact information on their websites encouraging freelancers to get in touch. I intend to make contact with some of these agencies, via the email addresses that they provide for this purpose, but they don't give contact names. Starting "Dear Sir/Madam" sounds excruciatingly old fashioned in a sector populated mostly by young, agile folk who don't believe in dress codes and excessive formality, so how should I start my messages to appear respectful while not looking like a relic?
MitchT said:
Starting "Dear Sir/Madam" sounds excruciatingly old fashioned in a sector populated mostly by young, agile folk who don't believe in dress codes and excessive formality, so how should I start my messages to appear respectful while not looking like a relic?
Creative staffers might be young, agile, etc... but those people are not necessarily the ones in HR. Starting with a degree of formality demonstrates that you are aware of professional communication standards in the event that you may need to engage with clients/stakeholders who will expect that sort of thing. I think Dear Sir/Madam or To Whom it May Concern are really your only options for a "cold" opening. Another possibility is that you find out who a named contact is via the website ("meet our team" section?) or linkedin and address it to a specific person.
It you feel you could go casual and get away with it then something like "Hi There".... But I think especially if you are approaching an Agency and not some young hip start-up directly you should go more formal in order to demonstrate that you know how to comport yourself professionally.
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