Looking for a web developer/marketing person

[Mudgey]

Hello,

I am looking for advice, I am expanding our business and am looking for another employee who can take control of our online presence & media which would include tasks such as, listing products, advertising, online marketing, photography, product descriptions, website updates and other media related tasks.

Is this too varied a role? Is it worth hiring somebody straight out of Uni or worth paying more for somebody with experience?


Anybody been here before and if you were in my position is there anything you would do or advertise for differently? Any advice is greatly appreciated!

[StevieBee]

Mudgey said:

Is this too varied a role?

In a word, yes.

That's quite a list of responsibilities that covers a great many disciplines unlikely to be found in a single person regardless of their experience....at least to an acceptable standard.

Personally, I'd be outsourcing the specialist stuff to an agency (Copywriting, Photography, Advertising, etc.) and concentrate internal resources on response management and just minor updating of your digital content.

Think of like a book-keeper (internal, day to day upkeep) and an Accountant (external, specialist financial management and advisory)

[PMacanGTS]

If you have ambitions for the business, then outsource any development work, paid search, email marketing and SEO to an agency, and hire a Digital marketing assistant to liaise with the agency and to do some of the other, less specialised tasks, such as product additions etc.

[technodup]

Sent you a PM.

[shopper150]

This is an interesting thread as the OP seems like a business owner trying to increase revenue/initiate a new sales channels and the responses could be from experienced agencies.

The accountant/booker analogy is always interesting because from a business owners point of view, you have seems to have two choices based on the responses here:
1) Hire an accounting firm to do everything
2) Hire a book keeper who will only produce invoices. And then another one to do credits. And another one to chase debtors etc.

I’m in the same position as OP and need to decide how to make a success of things without getting tied into agencies. I’ve tried both, I’m not blaming anyone but it’s not worked.

[Haddock82]

Mudgey said:

Hello,

...I am expanding our business and am looking for another employee who can take control of our online presence & media which would include tasks such as, listing products, advertising, online marketing, photography, product descriptions, website updates and other media related tasks.

I wouldn't say it was too "varied" as it's always nice to have different tasks at work and not be doing the same thing day in day out

I would say the workload will probably be too high for 1 person though.

Having been in a similar situation myself and doing all the work myself, alongside a whole host of other things! We now have 1 person dedicated to the photography, listing etc. to help out and I'm still snowed under 100% of the time with more I could/should be doing

Give me a shout if you want any more help, I'm always open to give advice where I can (and as I'm simply employed here, it's not my company, open to listening to any interesting opportunities! )