Hexagon make us laugh.......again (Z3M Coupe)

[ohnoodle]

I know Hexagon are well known for their shame faced overpricing....but what planet are they on exactly???

This car has been on their website for a LONG time....i'm sure it's been there over a year. In that time, the price hasn't budged.

I used to have one of these magnificent beasts, and have been mildly toying with the idea of buying another one. But trust me, I won't bother going to Hexagon!!!

The car is arguably a classic, but this price is just plain daft!!

http://www.bmw.co.uk/bmwuk/auc/car_details/0,,1260...

Edited by ohnoodle on Monday 30th November 19:38

[Slurms]

Actually for Hexagon thats fairly reasonable..

Only about 6k over priced..

Finally their happy little bubble must be close to bursting.

[Raify]

I know that car, it used to live near me in the South East and was serviced at Munich Legends. It was in Hexagon's showroom when I was trying to test drive a Z4m.

That was in March this year.

I love reading the Hexagon price list in the Sunday Times, it's very funny. Especially for a place that thinks someone would drive 90mins to see a car, be refused a test drive and then think they would still sell it!

[M3]

Ive been after an m3 e46 for about 5 months, some of theirs are still there from the summer, wont budge on price, I guess cos they are near posh houses!

I have bought a far cheaper car same as they are selling, surely sell for less, turn more over ....CSE economics. Deffo £3-4k over priced M3s

Edited by M3 on Tuesday 1st December 13:38

['Yadi]

I did phone them earlier in the year to arrange a test drive of that car - for whatever reason (sales target, fact I wouldn't be using BMW finance,lack of manners....) the salesman did his best to put me off to the extent that he kept asking questions and then talking over me when I tried to answer them. He bluntly told me not to waste my time travelling unless I was bringing the asking price with me. So I didn't.

I believe they have sold Z3MCs at prices way over the rest of the market before (Phoenix Yellow S54 last year iirc) As has been recently debated on z3mcoupe.com the prices for this model are all over the shop at the moment anyway.

They will sell it eventually - they're just not in a rush to do it.

[KENZ]

TBH it is a very good example

[athol]

I called them about their silver grey CSL. Wanted to trade my totally mint and way above average one owner z4mc. They took 6 days to call me back, even though i called and left messages for the sales guy. £21K trade in. tts.

I was thinking more like £23K as i'm sure they'd have my MC up at £30K.

I told him to go and rethink. 2 weeks later he called back.

Double tts.

Sold my MC for substantially more privately. Easily as well.

And i would have bought had they offered anything decent at all.

[aabbaa1980]

lol i called Hexagon a while back to book a test drive on a used M3; they said they don't take people on test drives. Well they would if i put a deposits down on the car.

Thats fair enough i suppose! People like me are looking at a few options. They just want to deal with actual M3 buyers and not potential M3 buyers.

[Vroomer]

How do they stay in business?

Presumably there must be punters prepared to pay their wacky prices – but why?

[M3]

Location, there are some seriously loaded people in that area, who arnt bothered about a few K over price.

[derin100]

But I would have thought seriously loaded people probably buy new cars...not secondhand ones??

Edited by derin100 on Saturday 5th December 14:40

['Yadi]

derin100 said:

But I would have thought seriously loaded people probably buy new cars...not secondhand ones??

Edited by derin100 on Saturday 5th December 14:40

True but if you want a Z3M Coupe you're not easily going to get much newer than that

[hungry_hog]

It looks like the price for a Z4M rather than a Z3M doesn't it?

I guess contributing factors are:
- That showroom is about 3 minutes walk from Bishops Avenue and close to other silly money areas (Highgate / Hampstead Garden Suburb / Hampstead / Muswell Hill)
- I would imagine many of their sales are to people with more money than time. Perhaps even people "in service".
- The area is a desert for BMW dealers since the one in Temple Fortune closed down.
- The rent (or opportunity cost of the rent if it is owned) for that premises will be astronomical

[derin100]

'Yadi said:

derin100 said:

But I would have thought seriously loaded people probably buy new cars...not secondhand ones??

Edited by derin100 on Saturday 5th December 14:40

True but if you want a Z3M Coupe you're not easily going to get much newer than that

True...and if you want to start massively hiking the price of said cars what you do is quickly buy up anything decent, squirrel it away but only advertise at a massively inflated price...just like De Beers do with diamonds...and Hexagon already did with Z8's!

[DjSki]

Raify said:

I know that car, it used to live near me in the South East and was serviced at Munich Legends. It was in Hexagon's showroom when I was trying to test drive a Z4m.

That was in March this year.

I love reading the Hexagon price list in the Sunday Times, it's very funny. Especially for a place that thinks someone would drive 90mins to see a car, be refused a test drive and then think they would still sell it!

Don't approved BMW used cars need to have 100% BMW service history?

[speed rules]

DjSki said:

Raify said:

I know that car, it used to live near me in the South East and was serviced at Munich Legends. It was in Hexagon's showroom when I was trying to test drive a Z4m.

That was in March this year.

I love reading the Hexagon price list in the Sunday Times, it's very funny. Especially for a place that thinks someone would drive 90mins to see a car, be refused a test drive and then think they would still sell it!

Don't approved BMW used cars need to have 100% BMW service history?

No just a 100% service record to comply with manufacturers schedule etc

[MC99]

derin100 said:

'Yadi said:

derin100 said:

But I would have thought seriously loaded people probably buy new cars...not secondhand ones??

Edited by derin100 on Saturday 5th December 14:40

True but if you want a Z3M Coupe you're not easily going to get much newer than that

True...and if you want to start massively hiking the price of said cars what you do is quickly buy up anything decent, squirrel it away but only advertise at a massively inflated price...just like De Beers do with diamonds...and Hexagon already did with Z8's!

Agree, I'd been interested to know who bankrolls the stock, as it flies in the face of most BMW dealers as Hexagon hang onto stock for well beyond 60 days which is usually when most dealers will cut their losses...

I'm a big Mcoupe fan having had an Estoril one back in 2000, but the price they want for this (*clean and late model it may be) is the wrong side of 18k even for a main dealer...

I spoke to them when looking at E92 M3s, they did the minimum but showed no interest in negotiating, so I bought elsehwere...

[Beardy10]

Hexagon are privately owned and always have been, so they finance themselves or rather "Mr Hexagon" finances them I suppose. Most dealer groups (certainly all the big ones) have a 90 day stock policy and after that if a car is unsold they sell it in the trade. So they know what their competitive advantage is.... i.e. they can afford to charge high prices because they are not in a hurry to sell cars. As others have said they did it with Z8's (pushing prices up by £40k) and also cornered the market in E39 M5's if you wanted to buy from a main dealer a while back. I know with the Z8's they noticed that they were cheaper here than in Europe so bought every car they could in this country and then pushed the price up....or at least the selling price. The guy that owns them has been in the car business for years and I'm told he did very,very well out of the classic car boom in the late 80's/early 90's......he helped create the froth that others bought into.

They seem to take a "view" on certain cars currently they have 26 M3's and 34 X5's in stock according to their website!

I've bought a few cars from Hexagon but always new and they have always done me very,very good deals and got me cars that other dealers were quoting six month delivery but I've known the same sales guy for a long time so have a good relationship with him.

Anyone that has a clue about the market wouldn't buy off them but if you had your heart set on an E46 M3 Cab how many other dealers have 12 cars to offer you ? Having just checked they have half the cars in the entire AUC network!

[Gareth135R]

Well I tried to deal with them a few weeks ago.
Wanted to p/x my Z4M for the CSL they had.
So first off was the web enquiry - no response so 4 days later I called. No one to deal with me so promised me a call back. No call back. Tried again and got some idiot of a salesman who was rather rude. Picked a number out the sky for my Z4m and in the same breath said..."So are you buying the CSL"

So first off, I'm looking to spend money and I am the customer. I want seduced. Taken out for dinner and given a oil massage before I even think about buying...

Seriously though, I wanted more details on the CSL like when its last service was and when was its next one. What service is due, how many owners etc. He didn't know but did say, "What does it matter? Car will be ready for you to buy." Well for a start I wanted to check to make sure the Insp 2 wasn't due in 3 months and I'd have to stump up £1k+. In the end, he didn't know what a inspection 1 or 2 service was. End of conversation.

Two weeks later a customer service call to ask how I felt the service from Hexagon was. I told her a few truths....

[derin100]

Beardy10 said:

Hexagon are privately owned and always have been, so they finance themselves or rather "Mr Hexagon" finances them I suppose. Most dealer groups (certainly all the big ones) have a 90 day stock policy and after that if a car is unsold they sell it in the trade. So they know what their competitive advantage is.... i.e. they can afford to charge high prices because they are not in a hurry to sell cars. As others have said they did it with Z8's (pushing prices up by £40k) and also cornered the market in E39 M5's if you wanted to buy from a main dealer a while back. I know with the Z8's they noticed that they were cheaper here than in Europe so bought every car they could in this country and then pushed the price up....or at least the selling price. The guy that owns them has been in the car business for years and I'm told he did very,very well out of the classic car boom in the late 80's/early 90's......he helped create the froth that others bought into.

They seem to take a "view" on certain cars currently they have 26 M3's and 34 X5's in stock according to their website!

I've bought a few cars from Hexagon but always new and they have always done me very,very good deals and got me cars that other dealers were quoting six month delivery but I've known the same sales guy for a long time so have a good relationship with him.

Anyone that has a clue about the market wouldn't buy off them but if you had your heart set on an E46 M3 Cab how many other dealers have 12 cars to offer you ? Having just checked they have half the cars in the entire AUC network!

EXACTLY!

But then Gareth (and other's) poor experience of customer dealings almost makes one wonder whether their primary raison d'être is actually selling cars at all?!

"Know what I'm saying?"

Edited by derin100 on Monday 7th December 20:06