Rolex Price increase

[markscdirect]

Spoke to my local dealer today about purchasing another watch.
Been told 1st November prices will go up in the up
10%

Just a heads up really for everyone...

[ellroy]

They'll be queuing out the doors tomorrow then,

[hosedoctor]

It is coming but I wouldn't take that as gospel,I was told by a good mate who deals in high end watches that the price was definitely going up in August,then September then October ect ect! Rolex are known for keeping the AD's in the dark on price increases.

[aeropilot]

hosedoctor said:

It is coming but I wouldn't take that as gospel

Does appear to be true this time though.

Been confirmed by many different AD's now from lots of sources....unlike all the other rumours.

[anonymous-user]

I wonder if other brands will too, due to exchange rate?
I have my eye on a Longines, which is hundreds of pounds cheaper here than the same watch in USA or Europe .

[funinhounslow]

An AD yesterday was openly discussing the price rises with me yesterday. 10% give or take across the range on 1 Nov apparently . Given the price disparity when converted to dollars and euros he said it was unavoidable. On a related note, Apple I believe have hiked prices of their Macs because of the weakening pound.

Not sure about Longines but I really can't see any reason to delay. Prices certainly aren't going to go down...

The price rise chatter (plus inflated prices on grey dealer websites) was enough to convince me there is nothing to be gained in delaying a purchase.

[Buster73]

ellroy said:

They'll be queuing out the doors tomorrow then,

To be fair anyone in the market for a new Rolex would be foolish not to buy this weekend , that's assuming they're aware of the imminent price rise.

I bought a new Yachtmaster last week bearing the increase in mind , and I was assuming a 6% uplift.

[coldsnap]

Buster73 said:

ellroy said:

They'll be queuing out the doors tomorrow then,

To be fair anyone in the market for a new Rolex would be foolish not to buy this weekend , that's assuming they're aware of the imminent price rise.

I bought a new Yachtmaster last week bearing the increase in mind , and I was assuming a 6% uplift.

Stock is low so it's not as if you can just walk in and buy the one you want. It would interesting to know if you order today what you price you pay, I imagine it would be the increased price?

[mikeveal]

markscdirect said:

Spoke to my local dealer today about purchasing another watch.
Been told 1st November prices will go up in the up
10%

Just a heads up really for everyone...

Try searching the PH archives for Rolex price increase.

[chesby]

I have just had a conversation with the Rolex dealer I have a 10% deposit with for a blue face yachtmaster. They have told me that as I paid the deposit on Thursday, before they were notified of the price increase on Friday, that they are allowed to hold the price for seven days to allow me to make arrangements to pick up the watch.

I have been told on several occasions of an imminent price increase from Rolex dealers in the past as a sales tactic but on this occasion it looks like it is true.

[hosedoctor]

I can't believe they haven't done it sooner too be honest,I was in a AD in Budapest a few months back and they were quoting over £10k on a D blue and that was just down to the exchange rate! Just glad I got mine in Jersey tax free!!

[ellroy]

Taking a very cynical view, what odds that suddenly there's more SS stock in the windows of various ADs after the weekend.....

[Buster73]

ellroy said:

Taking a very cynical view, what odds that suddenly there's more SS stock in the windows of various ADs after the weekend.....

Canny increase in margin for " forgetting " to put a few watches out on display.....

[LaurasOtherHalf]

Buster73 said:

ellroy said:

Taking a very cynical view, what odds that suddenly there's more SS stock in the windows of various ADs after the weekend.....

Canny increase in margin for " forgetting " to put a few watches out on display.....

I'm having some dealings with my local jeweller. Rather refreshingly (& since they gave up their authorised dealership status) they're using it as a excuse to push sales of their second hand pieces.

The logic being as new ones are in such short supply they'll put up prices come Monday so buy their stock NOW!

There appears to be no shortage of people waving wallets around....

[jshell]

Bought my wife a new SS piece yesterday from The Watch Gallery in Covent Garden as they got the one she wanted for her. They gave me the 10% price rise story, but I mentioned that we'd been hearing this for nearly a year!

Anyway, they were very nice to deal with.

Worth noting, they have a Blue faced YM in right now...

[Master Bean]

Had a Google and it seems everything has gone up 10%.

http://forum.tz-uk.com/showthread.php?379955-Rolex...

[eyebeebe]

And Rolex (or the AD) are still losing margin at those price increases. For example the Swiss RRP of the new Daytona is CHF 11,800. Accounting for different VAT rates (8% in Switzerland) and the current exchange rate, the comparable U.K. Price would be £10,900, whereas the new price is £9,100.

[LaurasOtherHalf]

Sub 114060 - £5,450
Sub Date 116610LN black - £6,250
Sub Date 116610LV green - £6,600
Bicolour Sub 116613LB - £9,900
GMT 116710LN black - £6,200
GMT 116710BLNR black/blue - £6,550
Explorer 214270 - £4,800
Explorer II 216570 - £5,950
Gent's steel Datejust 116200 on Oyster 72600 - £4,900
AirKing 116900 - £4,550
Day-Date 118238 on President 83208 - £23,050
Steel Daytona 116500 - £9,100
Bicolour Daytona 116503 - £12,400
Platona 116506 -£55,000
SDc4000 116600 - £7,600
DeepSea 116660 - £8,900
DeepSea blue 116660 - £9,150

[hosedoctor]

LaurasOtherHalf said:

Sub 114060 - £5,450
Sub Date 116610LN black - £6,250
Sub Date 116610LV green - £6,600
Bicolour Sub 116613LB - £9,900
GMT 116710LN black - £6,200
GMT 116710BLNR black/blue - £6,550
Explorer 214270 - £4,800
Explorer II 216570 - £5,950
Gent's steel Datejust 116200 on Oyster 72600 - £4,900
AirKing 116900 - £4,550
Day-Date 118238 on President 83208 - £23,050
Steel Daytona 116500 - £9,100
Bicolour Daytona 116503 - £12,400
Platona 116506 -£55,000
SDc4000 116600 - £7,600
DeepSea 116660 - £8,900
DeepSea blue 116660 - £9,150

Were did you get those prices from???

[Master Bean]

Click the link.