Rolex Price Increases from Jan 1st

[Bedlamater]

Yep, prices are going up by between 5-10% in Europe from January 1st...

https://www.rolexforums.com/showthread.php?t=71412...

[paulguitar]

Bedlamater said:

Yep, prices are going up by between 5-10% in Europe from January 1st...

https://www.rolexforums.com/showthread.php?t=71412...

Some serious doubts about that according to those on the forum chat you've linked.

[SAG6Y]

It’s a definite. 7% as of Jan 1st. Had a call from AD yesterday confirming.

[AllyM]

It’s about time. Every mug seems to have a Rolex these days.

[lostkiwi]

AllyM said:

It’s about time. Every mug seems to have a Rolex these days.

Well Rolex do produce more watches than any other Swiss manufacturer...(over 800,000 per year).

[harleywilma]

AllyM said:

It’s about time. Every mug seems to have a Rolex these days.

Dont you mean every mugger has a Rolex these days..

[traffman]

lostkiwi said:

Well Rolex do produce more watches than any other Swiss manufacturer...(over 800,000 per year).

They are also the top Brand , or is that/was Apple? Which is pretty amazing considering they only make watches.

[WizzBang]

lostkiwi said:

AllyM said:

It’s about time. Every mug seems to have a Rolex these days.

Well Rolex do produce more watches than any other Swiss manufacturer...(over 800,000 per year).

Most watches annually by a Swiss manufacturer? Swatch.

[Bedlamater]

Confirmed..

https://www.watchpro.com/breaking-news-rolex-hikes...

[Brads67]

Makes no odds as you can't buy half there range anyway.

[Rameez-v57b3]

Yet another price increase, fair enough the secondary market is strong but these few years increases seem to be every year now!

[Drl22]

Brads67 said:

Makes no odds as you can't buy half there range anyway.

+1 it’s a ridiculous situation with them at the moment.

[Kent Border Kenny]

I think I paid about £3,500 for my first explorer II, about fifteen years ago, they do seem to have increased an awful lot since then.

[eyebeebe]

Kent Border Kenny said:

I think I paid about £3,500 for my first explorer II, about fifteen years ago, they do seem to have increased an awful lot since then.

In March 2004 £1 bought approximately CHF 2.4 today it buys CHF 1.27. An Explorer II costs CHF 7,700, which at 2004 exchange rates would be less what you paid for it.

[paulw123]

Brads67 said:

Makes no odds as you can't buy half there range anyway.

Fully agree.

[anonymous-user]

Yes you can, if you expect to walk in and pick it up maybe not, but if you pop in and have a chat / email / chase it up then you can get them.

My first ever purchase was a 2018 Black Daytona, supposedly waiting lists closed / 5 years, blah blah blah, I had never bought anything else from that shop until then, I waited around 8/9 months.

Just picked up a BLNR (last month), that took two / two and a half years.

Most of the ‘wait’ list are people wanting to ‘flip’ straight away, by keeping paperwork it weeds the majority of these people out and you’ll end up with a watch much done than you think, waiting for my white face Daytona now

[anonymous-user]

The Porsche GT of the watch world.

[lostkiwi]

yonex said:

The Porsche GT of the watch world.

I'd have said M3....

[anonymous-user]

AllyM said:

It’s about time. Every mug seems to have a Rolex these days.

Doesn’t make sense
So increase the price, beyond inflation, to stop the great unwashed buying them?
If that’s the case, fools are easily parted from their money..

[lostkiwi]

Jimboka said:

AllyM said:

It’s about time. Every mug seems to have a Rolex these days.

Doesn’t make sense
So increase the price, beyond inflation, to stop the great unwashed buying them?
If that’s the case, fools are easily parted from their money..

All part of the show of wealth brigade Rolex seems to attract.
Biggest premium watch brand in Switzerland yet somehow 'exclusive'. Great marketing.