Will TAG prices start to rise now?
Discussion
So, we’ve seen SS Rolex prices disappear into the stratosphere over the last 3-4 years.
Omega Seamaster Pro 300 prices have gone up considerably, even the s/h quartz ones are fetching very strong money.
What’s next? TAG Heuer has (for better or worse) a very strong brand identity and recognition in the UK. Will this rising tide float that particular ship?
Omega Seamaster Pro 300 prices have gone up considerably, even the s/h quartz ones are fetching very strong money.
What’s next? TAG Heuer has (for better or worse) a very strong brand identity and recognition in the UK. Will this rising tide float that particular ship?
TAG watches get a lot of hate, possibly for a few reasons including
- Don't use their own movements for a lot of the watches
- Expensive for what they are. especially quartz models
- Iffy build quality (no experience myself)
Heuer were well respected back in the day (I have a vintage diver that was my dads, an 844 possibly) and I actually quite like the newer heritage stuff as I think they are quite nice and possibly even do use in-house movements now?
However even then they are costly and I think most people would choose an Omega at that point. Popular opinion seems to be, rightly or wrongly, that they are the choice for people who want a relatively decent watch but don't really know anything about watches, although I guess we could say the same about Rolex
- Don't use their own movements for a lot of the watches
- Expensive for what they are. especially quartz models
- Iffy build quality (no experience myself)
Heuer were well respected back in the day (I have a vintage diver that was my dads, an 844 possibly) and I actually quite like the newer heritage stuff as I think they are quite nice and possibly even do use in-house movements now?
However even then they are costly and I think most people would choose an Omega at that point. Popular opinion seems to be, rightly or wrongly, that they are the choice for people who want a relatively decent watch but don't really know anything about watches, although I guess we could say the same about Rolex
I sold my Monaco a few years back, now regret selling it and was toying with the idea of a new one, the blue dial or the limited edition red dial.
Nipped into a couple of AD's here, told them I had the cash on me and what sort of deal can they do and was politely told absolutely no discounts any more on Monaco's. Other models yes but Monaco's no. Both did come with a Limited Edition jacket (??) although when I said can i forego the jacket and get some movement on the price, my request was politely declined.
Not sure if this has always been the case or whether TAG are trying to firm up residuals?
Couldn't quite justify the full RRP compared some other things I have my eye on so I passed.
Couple of pics below - cos pics make threads a better place
Nipped into a couple of AD's here, told them I had the cash on me and what sort of deal can they do and was politely told absolutely no discounts any more on Monaco's. Other models yes but Monaco's no. Both did come with a Limited Edition jacket (??) although when I said can i forego the jacket and get some movement on the price, my request was politely declined.
Not sure if this has always been the case or whether TAG are trying to firm up residuals?
Couldn't quite justify the full RRP compared some other things I have my eye on so I passed.
Couple of pics below - cos pics make threads a better place
Buttmonkey said:
I sold my Monaco a few years back, now regret selling it and was toying with the idea of a new one, the blue dial or the limited edition red dial.
Nipped into a couple of AD's here, told them I had the cash on me and what sort of deal can they do and was politely told absolutely no discounts any more on Monaco's. Other models yes but Monaco's no. Both did come with a Limited Edition jacket (??) although when I said can i forego the jacket and get some movement on the price, my request was politely declined.
Not sure if this has always been the case or whether TAG are trying to firm up residuals?
Couldn't quite justify the full RRP compared some other things I have my eye on so I passed.
Couple of pics below - cos pics make threads a better place
The Monaco is a curious example. I had a new one about 4 years ago, didn't really gel with it and lost a fortune selling it (despite getting a 15% discount when I bought it).Nipped into a couple of AD's here, told them I had the cash on me and what sort of deal can they do and was politely told absolutely no discounts any more on Monaco's. Other models yes but Monaco's no. Both did come with a Limited Edition jacket (??) although when I said can i forego the jacket and get some movement on the price, my request was politely declined.
Not sure if this has always been the case or whether TAG are trying to firm up residuals?
Couldn't quite justify the full RRP compared some other things I have my eye on so I passed.
Couple of pics below - cos pics make threads a better place
Recently Tag have introduced a Heuer 02 in house movement into the Monaco, not that you'd have noticed. The price has gone up considerably in the process, I wonder if that's why the deals have stopped.
As the owner of a TAG I'd be delighted if this was the case!
I can't ever see pricing rising for anything that isn't perceived as 'rare'. Rolex did this themselves by strangling supply.
No way TAG would be able to do the same.
I can see prices rising in general though off the back of the Rolex nonsense.
I can't ever see pricing rising for anything that isn't perceived as 'rare'. Rolex did this themselves by strangling supply.
No way TAG would be able to do the same.
I can see prices rising in general though off the back of the Rolex nonsense.
Are you talking used or new? Or both?!
Their new watches might see a price rise on aggregate. In line with the rest of the industry.
I gather that chap who goes around adding a bit of sparkle to some of the older brands (I forget his name now) is in charge so we might be getting some nicer, new models. Of which, I think the new Autavia is an example. And it's a lovely thing in a kind of, vintage way.
There may be some interest for some of the older, more classic lines on the used market but absolutely nothing to write home about. My old 2000 quartz classic that I paid about £400 for about 18 years ago is going for about £700-£800 now. I have to say, it's been a great watch!
Their new watches might see a price rise on aggregate. In line with the rest of the industry.
I gather that chap who goes around adding a bit of sparkle to some of the older brands (I forget his name now) is in charge so we might be getting some nicer, new models. Of which, I think the new Autavia is an example. And it's a lovely thing in a kind of, vintage way.
There may be some interest for some of the older, more classic lines on the used market but absolutely nothing to write home about. My old 2000 quartz classic that I paid about £400 for about 18 years ago is going for about £700-£800 now. I have to say, it's been a great watch!
The Monaco may go up a bit if This Topic is anything to go by 
I did not realise that the new Monaco had gone up so much in price, although I prefer my original one with the winder on the left.
I did not realise that the new Monaco had gone up so much in price, although I prefer my original one with the winder on the left. Well this just popped up on WF -
https://www.watchfinder.co.uk/Tag%20Heuer/Monaco/C...
Same limited edition red one I tried on above - now going at overs??
World gone mad or this is the new reality?
https://www.watchfinder.co.uk/Tag%20Heuer/Monaco/C...
Same limited edition red one I tried on above - now going at overs??
World gone mad or this is the new reality?
It’s the retail model .......combined with the perception of the brand ....they are a premium high street brand ....not a fine Swiss time piece (whatever that means these days! )
The margins on tags / breitling is massive (circa 50 percent for the retailers . To some extent also omega but they are viewed more positively in the market place .
I’ve had it a few times when people have offered me tag pieces and are shocked by the offer , but it cost 3k so it’s worth 3k.....sorry .....that’s just not how it works.
Unfortunately unless there’s a seismic shift in perception of the brand, and the retail model , the values will stay the same .
There will be some models within their line up that stand up slightly better value wise due to a die hard following but very much in the minority .
The margins on tags / breitling is massive (circa 50 percent for the retailers . To some extent also omega but they are viewed more positively in the market place .
I’ve had it a few times when people have offered me tag pieces and are shocked by the offer , but it cost 3k so it’s worth 3k.....sorry .....that’s just not how it works.
Unfortunately unless there’s a seismic shift in perception of the brand, and the retail model , the values will stay the same .
There will be some models within their line up that stand up slightly better value wise due to a die hard following but very much in the minority .
Edited by Fckitdriveon on Sunday 31st January 11:37
Buttmonkey said:
Well this just popped up on WF -
https://www.watchfinder.co.uk/Tag%20Heuer/Monaco/C...
Same limited edition red one I tried on above - now going at overs??
World gone mad or this is the new reality?
Dealers doing what dealers do.https://www.watchfinder.co.uk/Tag%20Heuer/Monaco/C...
Same limited edition red one I tried on above - now going at overs??
World gone mad or this is the new reality?
BTW, I think that watch is awful
I've got a Monza with automatic movement and it's crap. The straps last all of 5 minutes and cost nearly 20% of the original price to replace. From new it lost more time than it really should and eventually the face itself came loose and rotates all by itself and the movement no longer works.
I refuse to spend any more money on it and will probably throw it out.
I refuse to spend any more money on it and will probably throw it out.
RonaldMcDonaldAteMyCat said:
I've got a Monza with automatic movement and it's crap. The straps last all of 5 minutes and cost nearly 20% of the original price to replace. From new it lost more time than it really should and eventually the face itself came loose and rotates all by itself and the movement no longer works.
I refuse to spend any more money on it and will probably throw it out.
You could probably sell it on ebay for spares or repairs so at least someone could use the parts from it, or drop in a replacement movement and dial (assuming the dial is rotating independant of the movement).I refuse to spend any more money on it and will probably throw it out.
If you decided to fix it and keep it, I'd recommend not buying a tag strap and buy a decent strap from somewhere like watchgecko. I've got a 60s omega and there's no way I'd pay for an omega strap especially as you say they are a bit of a consumable. I did pay for an omega buckle though and swap it to whatever strap I buy.
I know what you mean though about some tags. I haven't been too impressed with them depending on the model.
RonaldMcDonaldAteMyCat said:
I've got a Monza with automatic movement and it's crap. The straps last all of 5 minutes and cost nearly 20% of the original price to replace. From new it lost more time than it really should and eventually the face itself came loose and rotates all by itself and the movement no longer works.
I refuse to spend any more money on it and will probably throw it out.
Throw it out?! Id be happy to pay a reasonable amount or donate to charity if you really want rid!I refuse to spend any more money on it and will probably throw it out.
reapercushions said:
As the owner of a TAG I'd be delighted if this was the case!
I can't ever see pricing rising for anything that isn't perceived as 'rare'. Rolex did this themselves by strangling supply.
No way TAG would be able to do the same.
I can see prices rising in general though off the back of the Rolex nonsense.
I would be inclined to agree with this.I can't ever see pricing rising for anything that isn't perceived as 'rare'. Rolex did this themselves by strangling supply.
No way TAG would be able to do the same.
I can see prices rising in general though off the back of the Rolex nonsense.
People who would normally have bought a Rolex, have been pushed into other brands do to the price rises.
A good friend of mine likes watches, but has never bought anything, and is now keen to treat himself to something nice. He always wanted a Rolex, but is now pretty upset to discover they are well out if his price range. He would have spent £5k, but his wife would bury him if he spent £10k. So he is now looking at an Omega as he (rightly or wrongly) considers it the next best thing that he can afford.
I bought a couple of stainless Rolex models a few years ago, when you could buy them for £4-5k ish, but given that to buy another Sub or GMT etc would cost me £10k I am no longer interested, as I just don't want to pay that much for another pretty ordinary stainless watch.
I still want to buy watches though, and over the last 12 months I bought 2 Breitling SuperOceans, an IWC and I am now looking at an Omega Planet Ocean. All instead of another Rolex.
I have noticed Breitling and Omega prices start to creep up, and I have no doubt TAG will follow.
This must be a pattern repeated all over the world at present.
I have been thinking about selling a couple of my TAGs - a Monza and a Silverstone. Both limited edition reissues which have the legacy "Heuer" branding rather than the usual TAG Heuer logo.
Any views on whether this retro branding and limited edition status makes any kind of difference to their value?
John
Any views on whether this retro branding and limited edition status makes any kind of difference to their value?
John
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