Breitling Emergency (digital strap)
Discussion
As Spice said, the strap is known as the co-pilot. It's sold separately and available to match your existing watch body, i.e. titanium or stainless steel. Have seen them for sale already attached to watches, however the last time I saw one for sale on its own was in the US early last year for $1500+ tax, that was for the titanium strap, from an AD with a significant discount.
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