advert versus reality....

[tim0409]

I recently saw an advert for a very large chicken based fast food chain - the ad focused on the "chef" who was hand preparing chicken and rolling it in breadcrumbs, slicing tomatoes etc.

I popped in to the said chicken based chain last night for some nosebag and watched the "chef" cut open a bag of chicken wings and bung them in the deep fat fryer. Now I'm confused - is the advert telling porkies, and if so how do the get away with it?

[AndrewW-G]

I suppose it all depends on the "restaurant" and the menu item, IIRC, KFC use oil pressure cookers for their main items, so maybe wings are cooked another way . . . . It’s all just mass produced ste anyway, irrespective of what the adverts say . . . but not nearly as bad as the effluent churned out by McDonalds or Dominos

[Simpo Two]

That would seem rather misleading; I'm not sure how it gets past the ASA. Advert shows exotic chef creating it lovingly on a Tuscan balcony while in reality it's made by the ton in big stainless steel vat in Milton Keynes...

[Hoover.]

had the ost greasist ever kfc last night in shepards bush... toilet!!!!! yet i love kfc

[Noger]

MPW does Bernard Mathew's.

Copy of "White Heat" burned.

2nd only to John Lydon in selling out to the man.

[Shay HTFC]

Advert doesn't reflect reality shocker! Is it really such a surprise?

Or do you also think that Hovis have a full on celebration every time they bake a loaf of bread too?

[soad]

Shay HTFC said:

Advert doesn't reflect reality shocker! Is it really such a surprise?

Exactly! No surprise either

[Wadeski]

its interesting they can do it - ASA are surprisingly strict, and competitors will report you if they think they can.

maybe they could claim the original kitchen process is like that?

[Simpo Two]

soad said:

Exactly! No surprise either

'Legal decent honest and truthful' is the phrase I think.




I would however like to punch those two twonks who advertise 118118 really quite hard.

[Mojooo]

I guess it depends if the advert implies or makes a statement the product is cooked freshly on the grounds... does it?