Is Amber Ale the new Best Bitter?
Is Amber Ale the new Best Bitter?
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Discussion

geeman237

Original Poster:

1,327 posts

206 months

Monday 9th January 2023
quotequote all
I’ve been back in the UK over the Christmas period and noticed a lack of Best Bitter being sold. I’ve only been into a few pubs but seen no Best Bitter on tap. I’ve also been in the beer aisle in the super markets and seen beers such as Banks labelled as Amber Ale when I’m sure I remember them as Best Bitter.
So, to make Best Bitter sound more appealing has it been renamed as Amber Ale these days?
Btw, I’ve been staying along the south coast area for what that’s worth.
Having a good pint of bitter is one of my must do’s when I visit.

Dashnine

1,641 posts

71 months

Monday 9th January 2023
quotequote all
I wouldn't say renamed, but 'Amber' and 'Gold' are quite common now and seem to be the premium beer offered by a brewery (so maybe is the new 'Best' in these cases), but Best is certainly visible on the pumps but might be from a different brewery who don't have a Amber or Gold alternative.

The other newish beers seemingly more common in pubs rather than beer festivals is Session bitter or IPA with a lower alcohol content.

sherman

14,778 posts

236 months

Monday 9th January 2023
quotequote all
Belhavens Best bitter is still one of the top selling beers in Scotland. Maybe its a regional taste thing.
Are you in the far south OP?

Truckosaurus

12,805 posts

305 months

Monday 9th January 2023
quotequote all
I think that there definitely has been some re-branding of 'bitter' to 'Amber Ale' to make it seem more fashionable.

And certainly on average beers are becoming 'lighter' in colour away from dark brown towards gold.

Wasn't "Best" just code for 'stronger' in the olden days?

-Cappo-

20,383 posts

224 months

Monday 9th January 2023
quotequote all
Truckosaurus said:
Wasn't "Best" just code for 'stronger' in the olden days?
Don't know about that, certainly not with Courage - Directors was stronger than Best?

sherman

14,778 posts

236 months

Monday 9th January 2023
quotequote all
-Cappo- said:
Truckosaurus said:
Wasn't "Best" just code for 'stronger' in the olden days?
Don't know about that, certainly not with Courage - Directors was stronger than Best?
Best was 70/- 3.5-4.5% roughly.

Evoluzione

10,345 posts

264 months

Monday 9th January 2023
quotequote all
Blonde piss !
It's done to give (ageing) lager drinkers something to move onto. I absolutely detest the way it's taken over the majority of pubs and it's evermore difficult to find something dark brown and tasty like a Stout or a Porter.

drmike37

566 posts

77 months

Monday 9th January 2023
quotequote all
I do like a Best Bitter. It's always my go to pint.

It's becoming increasingly hard to find though. Most pubs just sell cheap lager and 14 different (all awful) IPA's.

theplayingmantis

5,436 posts

103 months

Monday 9th January 2023
quotequote all
Not regional not anything, just terminology to my understanding.

Their was never a consistent category 'best bitter' could be put in across brewers, it was just whatever the brewer decided to call whatever as best bitter, but typically was i think pale ales with, low abv, dry finish, a session beer, but again not consistent across brewers, so difficult to say what they are called now. i may be talking bllx, but that was my understanding.

As the lexicon has changed around ale some have dropped out of fashion, ruby, golden, pale, amber etc, these are the current vogue words so stuff gets renamed.

Theakstons still do one which is nice.

in some other news Skinners have a buyer hopefully will stay true to the ethos.






Lotobear

8,469 posts

149 months

Monday 9th January 2023
quotequote all
There's nothing new about amber ale per se, it was a popular if not mainstream offering back in the day.

Newcastle Breweries used to sell an Amber alongside Brown Ale - same bottle, same label (only pale blue) and it was quite decent as I recall, less sickly than Broon.

SimonTheSailor

12,820 posts

249 months

Monday 9th January 2023
quotequote all
I think it's just the fact that best bitters aren't as popular as they once were.
IPAs have become very popular, craft ale scene has exploded.
It's now sold in bottles in supermarkets in a 3 for £5 offer ( and have to say some of it is still bloody good !)

theplayingmantis

5,436 posts

103 months

Monday 9th January 2023
quotequote all
SimonTheSailor said:
I think it's just the fact that best bitters aren't as popular as they once were.
IPAs have become very popular, craft ale scene has exploded.
It's now sold in bottles in supermarkets in a 3 for £5 offer ( and have to say some of it is still bloody good !)
but what is a best bitter?!

pale ales etc are the same just different names is my understanding.

Now if we are talking Milds, thats a different colour horse completely...!

Regbuser

6,135 posts

56 months

Monday 9th January 2023
quotequote all
Get thee to Burton.

Burton best bitter, by Marstons, less than a mile from the brewery - delicious.

Also, Burton bridge brewery - bridge bitter - again delicious.

sherman

14,778 posts

236 months

Monday 9th January 2023
quotequote all
Greene King have just give their Best bitters a name
Abbbot Ale or Old Speckled Hen

Sharps have done it too with Doom Bar

Lotobear

8,469 posts

149 months

Monday 9th January 2023
quotequote all
Regbuser said:
Get thee to Burton.

Burton best bitter, by Marstons, less than a mile from the brewery - delicious.

Also, Burton bridge brewery - bridge bitter - again delicious.
Ind Coope Burton Ale always hit the spot for me - can you still get it?

Regbuser

6,135 posts

56 months

Monday 9th January 2023
quotequote all
Lotobear said:
Ind Coope Burton Ale always hit the spot for me - can you still get it?
I don't know, but seeing as ind coope is owned by carlsberg, perhaps not..

PositronicRay

28,456 posts

204 months

Monday 9th January 2023
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Hobsons is one of my favourites, they can't make much though because not many places stock it

Regbuser

6,135 posts

56 months

Monday 9th January 2023
quotequote all
If supped at the fountain Inn, oh yes

theplayingmantis

5,436 posts

103 months

Monday 9th January 2023
quotequote all
sherman said:
Greene King have just give their Best bitters a name
Abbbot Ale or Old Speckled Hen

Sharps have done it too with Doom Bar
Define a best bitter.

Whoozit

3,859 posts

290 months

Monday 9th January 2023
quotequote all
theplayingmantis said:
sherman said:
Greene King have just give their Best bitters a name
Abbbot Ale or Old Speckled Hen

Sharps have done it too with Doom Bar
Define a best bitter.
You first. Define an ordinary bitter biggrin