Is Marmite "doing a Ratner"?

[Sandgroper]

Their current radio ad campaign defies belief.

Even the labels now mark it as "horrid". And on one ad on the radio, the kid says he hates the stuff and actually makes the sound of wretching as he eats it. The argument is that although it tastes horrible, you should buy it anyway because theyre giving away audio books. Im sure the ipod generation are ecstatic at that prospect....

Surely their "You either love it or hate it" tag line was better. Am I missing something?

Good chance for Kraft to capitalise with this:



Which as we all know, is much better anyway.

[Podie]

Vegemite.

[GTIR]

Vegemite is nothing like marmite.

I like both.

I am not an Australian.



Eta: Or a bloody Kiwi

Edited by GTIR on Monday 28th September 14:51

[Nicol@]

Podie said:

Vegemite.

agreed.

[The Black Flash]

Pretty sure they still are doing the love it or hate it thing - as well as the "horrid" labels, there are "perfect" ones.

[Steamer]

Sorry - going totally O/T here.. but it was pistonheads where I first saw it:

Do they still that Guniess marmite?

I actually quite like marmite - but not too much, if I'm having 4 slices I'll only have it on 2 of them.

[HereBeMonsters]

Some old git at work introduced me to Bovril the other day. Stuff your vege and marmites!

[Sixpackpert]

Steamer said:

Sorry - going totally O/T here.. but it was pistonheads where I first saw it:

Do they still that Guniess marmite?

I actually quite like marmite - but not too much, if I'm having 4 slices I'll only have it on 2 of them.

Not doing the Guiness one any more, had a jar and it really wasn't that good tbh. I have a Marston's Pedigree one sat in my cupboard at home, made with yeast from the official beer of England cricket. Haven't opened it yet.

[Los Palmas 7]

The thread now standing at platform 1 is the 1520 service to Food, Drink and Restaurants.

[Sandgroper]

Los Palmas 7 said:

The thread now standing at platform 1 is the 1520 service to Food, Drink and Restaurants.

Or is it Business, as the original question was whether their new ad campaign was a good one?

Edited by Sandgroper on Monday 28th September 15:22

[GTIR]

Sixpackpert said:

Steamer said:

Sorry - going totally O/T here.. but it was pistonheads where I first saw it:

Do they still that Guniess marmite?

I actually quite like marmite - but not too much, if I'm having 4 slices I'll only have it on 2 of them.

Not doing the Guiness one any more, had a jar and it really wasn't that good tbh. I have a Marston's Pedigree one sat in my cupboard at home, made with yeast from the official beer of England cricket. Haven't opened it yet.

Let me know what it's like.

I was going to get some.



Good god I'm dull!

[Big Al.]

Los Palmas 7 said:

The thread now standing at platform 1 is the 1520 service to Food, Drink and Restaurants.

Whooooooshhhhhhhhhhhhh.

[Dan_1981]

Big Al. said:

Los Palmas 7 said:

The thread now standing at platform 1 is the 1520 service to Food, Drink and Restaurants.

Whooooooshhhhhhhhhhhhh.

You wern't standing too close to the yellow line were you?

You may have been sucked off..........

[Los Palmas 7]

Big Al. said:

Los Palmas 7 said:

The thread now standing at platform 1 is the 1520 service to Food, Drink and Restaurants.

Whooooooshhhhhhhhhhhhh.

You're three minutes late.

[308mate]

Dan_1981 said:

Big Al. said:

Los Palmas 7 said:

The thread now standing at platform 1 is the 1520 service to Food, Drink and Restaurants.

Whooooooshhhhhhhhhhhhh.

You wern't standing too close to the yellow line were you?

You may have been sucked off..........

Ive been missing out....

[AndrewTait]

Isn't the "horrid" labelling referring to the fact that the audio books they are giving away are horid henry stories?

[HereBeMonsters]

I doubt it's similar to Ratner's. Most people are aware of Marmite's previous campaigns, so this is just and extension of that.
If they suddenly came out and said "haha, it's made from the crap left over when they make beer. It costs us tuppence to make and we sell it to you idiots for two quid a jar." then maybe they'd have some problems.

[Bob the Planner]

There is now the new "iSnack2.0" to add to the name of products to be avoided. Vegemite & cream cheese - YUCK !

[SirClarke]

I doubt marmite really need to bother advertising anyway do they?

It's so universally loved (apart from the weirdos that don't like it) that most people would go on buying it anyway regardless of what the adverts are about.

I love it

[bazking69]

Even 'bad' press is press. Sometimes you have to look a bit leftfield to bound the name about.
The fact is that most people will know if they like it or not. Those who don't still won't touch it, but those who do will have the advert in their head.