When I was in the market for a TV it came down to Sony or Panasonic. I chose Panasonic because there was a deal which included a Blu Ray player and a few disks.
The Sony is £50 cheaper than the Panasonic at John Lewis.
The majority in my house are Panasonic's very pleased with them. I would buy from John Lewis they will also price match with Richer Sounds - just got my 42" version from John Lewis.
Excellent service, Will always try and use them, Only regret i should of gone for 50" -
We went for a Viera (50") at the start of the year, can't fault it really, choosing a non-Smart version meant we could go for a larger size in our budget, something I'm glad we did. Besides, we've got the Xbox and a BT box for any "smart" things we want to do!