New 55jnch TV in bright room

[xyz123]

Hi, looking for some suggestions for a new 55inch TV. The room is quite bright so not sure if OLED is the right way to go. We also have a 50inch TCL c805k and am a but disappointed with motion handling and picture quality (have changed settings) so maybe looking at another brand. Any suggestions please? Some new TVs have anti reflective coating but those are.mostly 2026 TVs and so quite expensive yet.

Use is for TV watching via sky, Netflix etc and no gaming.
Thanks

[Silenoz]

What's your budget? I'm also looking for a new TV as we've had an extension built and have narrowed it down to either the LG C5 or Sony Bravia 8 but in 65 inch. These are pricey though!