First TV XMAS ad last night !!!!
Discussion
I can see the twisted logic behind this.
Advertise the Xmas period early means an increase in revenue as peeps buy presents early.
However
What's the difference in getting that revenue now or November/December?
Those people who buy in September have done their xmas shopping already and won't then go shopping again for Xmas stuff!
Advertise the Xmas period early means an increase in revenue as peeps buy presents early.
However
What's the difference in getting that revenue now or November/December?
Those people who buy in September have done their xmas shopping already and won't then go shopping again for Xmas stuff!

GTIR said:
I can see the twisted logic behind this.
Advertise the Xmas period early means an increase in revenue as peeps buy presents early.
However
What's the difference in getting that revenue now or November/December?
Those people who buy in September have done their xmas shopping already and won't then go shopping again for Xmas stuff!
Shops like having money in the till, rather than the promise that they WILL have money in the till.Advertise the Xmas period early means an increase in revenue as peeps buy presents early.
However
What's the difference in getting that revenue now or November/December?
Those people who buy in September have done their xmas shopping already and won't then go shopping again for Xmas stuff!

HAPPYFEET said:
Couldnt believe my eyes.....its not even the middle of Sept yet !!!!!!!!
I think it was for a newspaper
Please TV people stop this and let us have an autumn and enjoy bonfire night before starting selling stuff to us
The 15th would have been the middle of September, actually. I think it was for a newspaper
Please TV people stop this and let us have an autumn and enjoy bonfire night before starting selling stuff to us

iphonedyou said:
Shops like having money in the till, rather than the promise that they WILL have money in the till.
That's only guaranteed after the event. I think it's a huge mistake by the retailers to do all this early. People just feel pressurised to shop and think about the Xmas period and I sense a growing resentment towards this practice.
Especially how the economy is at the moment it's really tough for households and they will resist spending until it's unavoidable, I.E proper Christmas time.
GTIR said:
iphonedyou said:
Shops like having money in the till, rather than the promise that they WILL have money in the till.
That's only guaranteed after the event. I think it's a huge mistake by the retailers to do all this early. People just feel pressurised to shop and think about the Xmas period and I sense a growing resentment towards this practice.
Especially how the economy is at the moment it's really tough for households and they will resist spending until it's unavoidable, I.E proper Christmas time.
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