Discussion
Now I know that not everyone likes them, but I do - and the latest is very good IMO. The music building up to Sergei thinking he is going to be retired - watch his lips tremble - then watch him fall asleep working through the night on the laptop. Very clever (for those of us who actually like these ads)
My neighbour, an advertising exec was in the meeting where they came up with the meerkat idea. The whole new campaign could only go ahead if they could get the related domain name, all the 'market' domains they wanted had gone and then one of the guys made an off the cuff remark that they should try meerkat, and the rest is history. Simples.
I'm just waiting for it to appear on the History Channel's latest offering
http://www.youtube.com/watch?v=xhPe53uXWyQ
http://www.youtube.com/watch?v=xhPe53uXWyQ
He's given them a big increase in market share. Insurance price comparison has become a commodity nowadays. We used to run the numbers (or a monkey did
) and the same insurers came up with the same prices with the big 4.
This is why they differentiate on stupid stuff to get you to click their Google link!
) and the same insurers came up with the same prices with the big 4. This is why they differentiate on stupid stuff to get you to click their Google link!
MonkeyHanger said:
Petemate said:
Sorry about that - I am very old and not quite up to date.... 
Watch the ad next time it's on...you'll understand it then 

http://www.youtube.com/watch?v=yX3PXeSqu4U
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