Help me understand perfume / aftershave adverts

[Spare tyre]

I must be getting old

Do I need to be digging holes in the desert for my necklace now

OR

will buying the aftershave be an enabler for me to do so

http://youtu.be/LnoumTpLMfk


All the perfume and aftershave adverts seems to be total twoddle

[chilistrucker]

We had this conversation earlier, and came to the conclusion that they are ste.
Who dreams these lousy adverts up?

[Impasse]

chilistrucker said:

Who dreams these lousy adverts up?

Imagineers.

[chilistrucker]

Impasse said:

Imagineers.

I think the drugs they're on these days must be very well cut.
Who are they targeting based on these ads? Is it just filthy rich, Russians, Saudis, etc with more money than taste?

[Impasse]

They're for the kewl kidz. The kewl kidz wot know without knowing they know. They just are.

[otolith]

The message, one way or another, is usually "buy our scent and get laid".

[Hackney]

They make no sense whatsoever.

Anyone who has seen an ad for Paco Rabanne (with all the dinner suits and evening dresses and the obsessive clicking of fingers) and thought, "you know what, that looks pretty cool, I think I'll try some of that" deserves to be shot.

[HOGEPH]

Pretentious wk, generally.

[technodup]

chilistrucker said:

We had this conversation earlier, and came to the conclusion that they are ste.

23 million people have watched that on Youtube in three months. That's 23 million people who have voluntarily watched an advert for aftershave.

I don't think Dior will be unhappy with that. That a few PHers don't get it won't be keeping them up at night.

Given it's only feature can't be demonstrated through the TV it's all about imagery and association. Rough, rugged, rebellious, cool and ultimately a means of getting your hole. I think they do it very well.

[randlemarcus]

Out of curiosity, do the scent sellers monetize their YouTube? If they do, that might pull back some of the shoot budget

[Mastodon2]

They are generally pretentious, overwrought and meaningless twonk. And yet, I love them.

Take for example the Armani Code advert where the bloke says "I'm not going to be the person you want me to be anymore" at a news conference, the walls of the room fall down and he fks off with a bird. What does that even mean? Who cares, Armani Code smells great, get in on the pretentious bks.

[deltaevo16]

Mastodon2 said:

They are generally pretentious, overwrought and meaningless twonk. And yet, I love them.

Take for example the Armani Code advert where the bloke says "I'm not going to be the person you want me to be anymore" at a news conference, the walls of the room fall down and he fks off with a bird. What does that even mean? Who cares, Armani Code smells great, get in on the pretentious bks.

Must be very subminimal indeed, as clearly you thought watching a Bleu de Chanel advert, made you buy Armani Code.

[deltaevo16]

Mastodon2 said:

They are generally pretentious, overwrought and meaningless twonk. And yet, I love them.

Take for example the Armani Code advert where the bloke says "I'm not going to be the person you want me to be anymore" at a news conference, the walls of the room fall down and he fks off with a bird. What does that even mean? Who cares, Armani Code smells great, get in on the pretentious bks.

Must be very subminimal indeed, as clearly you thought watching a Bleu de Chanel advert, made you buy Armani Code.

[krunchkin]

The profits on perfume are so astronomically high that I imagine they don't really give a st. Chuck in a movie star or a supermodel dollybird, piss about a bit with some half cocked script and a nice camera, job done

[SeeFive]

NSFW language but just about sums it up.

https://m.youtube.com/watch?v=_nqbK6AWuu0

[TwigtheWonderkid]

How come, by and large, men do the voice over for perfume ads, and also for aftershave ads. Women like to be told what perfume to wear by deep husky voiced men, but men must like the same husky voiced man to tell us what aftershave to wear. Are we all secretly gay?

[jmorgan]

They are aimed at what they think the average person wants to experience. I think it shows what worlds the luvvies live in, in their vacuous emptified brain domes stuffed with delusions of ability.

[Mastodon2]

deltaevo16 said:

Must be very subminimal indeed, as clearly you thought watching a Bleu de Chanel advert, made you buy Armani Code.

Haha, can't believe I got that one wrong, I'll have to get some Bleu de Chanel now.

[MC Bodge]

Scented alcohol is only slightly behind branded bottled water in the marketing man's 'all the same and almost value-less, but aspirational' league.

...Other than the price, most cars aren't far behind these days, either.

Every time I spray on Lynx I am harassed by desirable women who can't get enough of me.

[Cliftonite]

MC Bodge said:

Scented alcohol is only slightly behind branded bottled water in the marketing man's 'all the same and almost value-less, but aspirational' league.

...Other than the price, most cars aren't far behind these days, either.

Every time I spray on Lynx I am harassed by desirable women who can't get enough of me.

Everybody must know by now that this is what happens to users of Lynx.

Why do they still bother to advertise it?