Ofcom to allow longer and more frequent ads on TV
Ofcom to allow longer and more frequent ads on TV
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Discussion

lornemalvo

Original Poster:

3,901 posts

90 months

Sunday 7th August 2022
quotequote all
It seems that Ofcom are to allow longer and more frequent ads on TV . I am already frustrated with the number of ads, which already seem way over the top with some programmes, and which seem to be repeated ad nauseum. The ads themselves tend to be utter crap, with none of the humour we used to get in some . I am also losing interest in the garbage programmes that most channels feed us, so I'm considering cutting down on my viewing quite a lot and finding something else to do.

ewolg

1,723 posts

301 months

Sunday 7th August 2022
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Everything I really want to watch I record on Freeview & Freesat - fk them, no ad breaks for me!

The Mad Monk

10,990 posts

139 months

Sunday 7th August 2022
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If there two programmes on at the same time, which I want to watch, if one is a commercial channel and one BBC, then I watch the BBC live and record the other channel. Then I watch the commercial channel later and skip through the ads.

ridds

8,366 posts

266 months

Sunday 7th August 2022
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Internet TV for me.

Brave Browser, built in ad-blocker (same for my phone)

Peace.... laugh

glennjamin

427 posts

85 months

Sunday 7th August 2022
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Most of the programs we watch are recorded. So when adverts come on ffwd through them x30 speed !...

CoolHands

22,115 posts

217 months

Sunday 7th August 2022
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Is there any regulator in this country that is fit for purpose?

anonymoususer

7,851 posts

70 months

Sunday 7th August 2022
quotequote all
lornemalvo said:
It seems that Ofcom are to allow longer and more frequent ads on TV . I am already frustrated with the number of ads, which already seem way over the top with some programmes, and which seem to be repeated ad nauseum. The ads themselves tend to be utter crap, with none of the humour we used to get in some . I am also losing interest in the garbage programmes that most channels feed us, so I'm considering cutting down on my viewing quite a lot and finding something else to do.
American programmes frequently have fillers. I like a lot of US crime shows - Law and Order/ NCIS/ Criminal Minds etc
The actual running time of these are around 44 to 46 minutes hence why the ads on channels like 5USA are so long and so many
I have the rips opf most of these shows and watch them that way now

Edited by anonymoususer on Monday 8th August 12:53

LaterLosers

953 posts

95 months

Monday 8th August 2022
quotequote all
CoolHands said:
Is there any regulator in this country that is fit for purpose?
If you closed every single quango down tomorrow the only people who would notice anything would be those they employed.

anonymoususer

7,851 posts

70 months

Monday 8th August 2022
quotequote all
LaterLosers said:
CoolHands said:
Is there any regulator in this country that is fit for purpose?
If you closed every single quango down tomorrow the only people who would notice anything would be those they employed.
Funnily enough about 2 or 3 years ago I complained about the output of a thing called Thats TV on freeview.
It started out as a news channel staffed by some pro presenters and some work experience students at Preston Uni. I am referring to Thats TV in the North west it will be different in other regions.
Anyway the news output dwindled to virtually nothing and it started to fill up with old movies as in really old and cheap movies.
One called (I think) something guitar it was ste and was shown upwards of 6 times in one week.

The amount of tooing and throwing to find out who actually had authority over the TV channels output was a great game of pass the parcel.
I simply gave up.

wombleh

2,282 posts

144 months

Monday 8th August 2022
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Death throes of legacy TV.

NMNeil

5,860 posts

72 months

Monday 8th August 2022
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ridds said:
Internet TV for me.

Brave Browser, built in ad-blocker (same for my phone)

Peace.... laugh
I posted on another thread that my Raspberry PiHole had quit and I just had to turn the internet off as it was unusable. Internet TV was a constant stream of puerile ads punctuated by the odd and short snippet of programming. The most eye opening part was that after one of these brief snippets of programming the ads started, but after about 6 ads they had a reminder of what you were watching and you would be returned to your program shortly after these messages (Don't use the word ads anymore it seems) and more ads followed. mad


Teddy Lop

8,301 posts

89 months

Monday 8th August 2022
quotequote all
NMNeil said:
ridds said:
Internet TV for me.

Brave Browser, built in ad-blocker (same for my phone)

Peace.... laugh
I posted on another thread that my Raspberry PiHole had quit and I just had to turn the internet off as it was unusable. Internet TV was a constant stream of puerile ads punctuated by the odd and short snippet of programming. The most eye opening part was that after one of these brief snippets of programming the ads started, but after about 6 ads they had a reminder of what you were watching and you would be returned to your program shortly after these messages (Don't use the word ads anymore it seems) and more ads followed. mad
The adverts are already enough for me to feel like I'm developing sudden onset autism. anything that isn't live sport gets rinsed through the sky+ box in this house but itv4 seem to enjoy splitting movies up and sticking other toss in-between sections and if the timings out the movie ends up having bits clipped out!

Megaflow

10,943 posts

247 months

Monday 8th August 2022
quotequote all
lornemalvo said:
It seems that Ofcom are to allow longer and more frequent ads on TV . I am already frustrated with the number of ads, which already seem way over the top with some programmes, and which seem to be repeated ad nauseum. The ads themselves tend to be utter crap, with none of the humour we used to get in some . I am also losing interest in the garbage programmes that most channels feed us, so I'm considering cutting down on my viewing quite a lot and finding something else to do.
Seriously? I reckon if you remove all the adverts, the recaps and that what’s coming up out of an average 1 hour TV program, I reckon there is less than 30 minutes of actual new content. If they are going to increase the number and length, we’ll soon be down to 20-25 minutes of actual TV per hour.

Wills2

27,985 posts

197 months

Monday 8th August 2022
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Adverts are dreadful these days, people used to joke that they were better than the shows back in the day and there have been some great ones, however more of the utter drivel you get now is not an inspiring thought.

And to think some people want to stop the TV licence, thank God for the BBC long may it continue.


Evercross

6,883 posts

86 months

Tuesday 9th August 2022
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wombleh said:
Death throes of legacy TV.
Exactly this. Broadcast TV is dying and this will speed-up the demise, so a nil-sum-game for the people still relying on it for advertising revenue.

Linear broadcast TV is only any use for live sports and events, most of which will rely on sponsorship and pop-up ads because they don't fit the advertising schedule, so this won't affect them anyway.

I cannot see any logical reason for this announcement/change, unless it is in itself a publicity stunt?