YT Influencers
Author
Discussion

SFTWend

Original Poster:

1,270 posts

94 months

Wednesday
quotequote all
A friend sent me this link to a YouTube review of the G87 BMW M2. As an owner of this model he thought I might be amused to see the car described as below par and weird.

https://www.youtube.com/watch?v=ILbD6kFywjE&t=...

Now, anyone who reads PH reviews, or any other motoring journalist review, or owns a G87 M2, will know the current M2 is well regarded. I appreciate the YouTuber is driving a privately owned car, so must treat it with respect, but don't review high performance cars if you are incapable of properly doing so.

What has wound me up is that thus guy is likely intentionally being controversial and using a clickbait headline to grow his channel and personal wealth. He doesn't care that his review might put off potential buyers and it is clear from comments that the majority who watched it think what he says is gospel.

Should I be concerned that these reviews, conducted by people with no experience in the field of motoring journalism, will replace the professionals? When you read a proper road test you mostly get the facts on how a car performs and can make your own conclusions.

Re influencers in general, my 11 year old son often spouts nonsense, which he believes to be fact, based on what he has watched on YT.

Doofus

32,143 posts

192 months

Wednesday
quotequote all
Why give him exposure?

Nothingtoseehere

4,734 posts

206 months

Wednesday
quotequote all
OP has been living under a rock for the past 20 years and is upset their csr has been slated biggrin.

Don't worry OP, Harry Metcalfe liked the M2. You can quote him when you sell biggrin.

Gerradi

1,846 posts

139 months

Wednesday
quotequote all
Very honest evaluation from Jayemm as usual...

SFTWend

Original Poster:

1,270 posts

94 months

Wednesday
quotequote all
Nothingtoseehere said:
OP has been living under a rock for the past 20 years and is upset their csr has been slated biggrin.

Don't worry OP, Harry Metcalfe liked the M2. You can quote him when you sell biggrin.
Nice friendly reply, thanks.

H Metcalfe, C Harris and just about every other professional journalist provided similar review outcomes. My concern is that the professionals, some of who use YT, will be replaced by clickbait idiots dishing out misinformation.

mikebradford

2,984 posts

164 months

Wednesday
quotequote all
Gerradi said:
Very honest evaluation from Jayemm as usual...
Totally agree

I do love the fact it's got an openable sunroof. Amazes me it's not offered on more cars.

uktrailmonster

7,927 posts

219 months

Wednesday
quotequote all
If I’m interested in a car I read reviews from a wide range of sources, including YT influencers. Then I go and drive one for myself. Then for future reference I take note of the reviewers who aligned with my own thoughts and those who appeared to be talking nonsense or had completely different tastes. There are usually loads of contradictory reviews out there. Most reviewers are biased, either intentionally or not. Car reviews are largely subjective anyway.

uktrailmonster

7,927 posts

219 months

Wednesday
quotequote all
SFTWend said:
Nice friendly reply, thanks.

H Metcalfe, C Harris and just about every other professional journalist provided similar review outcomes. My concern is that the professionals, some of who use YT, will be replaced by clickbait idiots dishing out misinformation.
Why would they get replaced by the click bait idiots?

andrewpandrew

1,329 posts

8 months

Wednesday
quotequote all
Pass the popcorn…

Triumph Man

9,259 posts

187 months

Wednesday
quotequote all
Grrr!!! Somebody doesn't like my car which I think is the best car in the world and if you don't you're a !

Blib

46,625 posts

216 months

Wednesday
quotequote all
Jayemm isn't 'merely an influencer'.

SFTWend

Original Poster:

1,270 posts

94 months

Wednesday
quotequote all
uktrailmonster said:
SFTWend said:
Nice friendly reply, thanks.

H Metcalfe, C Harris and just about every other professional journalist provided similar review outcomes. My concern is that the professionals, some of who use YT, will be replaced by clickbait idiots dishing out misinformation.
Why would they get replaced by the click bait idiots?
My perception is that we are seeing a cultural shift towards this kind of media and the current crop of motoring journalists will not be replenished with similarly experienced, knowledgeable professionals.

Doofus

32,143 posts

192 months

Wednesday
quotequote all
Blib said:
Jayemm isn't 'merely an influencer'.

DodgyGeezer

45,283 posts

209 months

Wednesday
quotequote all
SFTWend said:
A friend sent me this link to a YouTube review of the G87 BMW M2. As an owner of this model he thought I might be amused to see the car described as below par and weird.

https://www.youtube.com/watch?v=ILbD6kFywjE&t=...

Now, anyone who reads PH reviews, or any other motoring journalist review, or owns a G87 M2, will know the current M2 is well regarded. I appreciate the YouTuber is driving a privately owned car, so must treat it with respect, but don't review high performance cars if you are incapable of properly doing so.

What has wound me up is that thus guy is likely intentionally being controversial and using a clickbait headline to grow his channel and personal wealth. He doesn't care that his review might put off potential buyers and it is clear from comments that the majority who watched it think what he says is gospel.

Should I be concerned that these reviews, conducted by people with no experience in the field of motoring journalism, will replace the professionals? When you read a proper road test you mostly get the facts on how a car performs and can make your own conclusions.

Re influencers in general, my 11 year old son often spouts nonsense, which he believes to be fact, based on what he has watched on YT.
TBH JayEm reviewed my car and I can't complain about it. I felt it was fair and well balanced, now obviously that may well be clickbaity in itself but there you go

SFTWend

Original Poster:

1,270 posts

94 months

Wednesday
quotequote all
Triumph Man said:
Grrr!!! Somebody doesn't like my car which I think is the best car in the world and if you don't you're a !
No, you are.

Triumph Man

9,259 posts

187 months

Wednesday
quotequote all
SFTWend said:
Triumph Man said:
Grrr!!! Somebody doesn't like my car which I think is the best car in the world and if you don't you're a !
No, you are.
No, you are. biggrin

Anyway, I like the M2 so as I like your car I'm not a

uktrailmonster

7,927 posts

219 months

Wednesday
quotequote all
SFTWend said:
uktrailmonster said:
SFTWend said:
Nice friendly reply, thanks.

H Metcalfe, C Harris and just about every other professional journalist provided similar review outcomes. My concern is that the professionals, some of who use YT, will be replaced by clickbait idiots dishing out misinformation.
Why would they get replaced by the click bait idiots?
My perception is that we are seeing a cultural shift towards this kind of media and the current crop of motoring journalists will not be replenished with similarly experienced, knowledgeable professionals.
There will just be more wider opinion. Finding quality in-depth reviews is a lot easier today than it was 20 years ago. You just have to filter out the crap.

Cold

16,259 posts

109 months

Wednesday
quotequote all
Blib said:
Jayemm isn't 'merely an influencer'.
Really? What's his background?

CMTMB

144 posts

14 months

Wednesday
quotequote all
Cold said:
Blib said:
Jayemm isn't 'merely an influencer'.
Really? What's his background?
He's a PHer. cool

SteBrown91

2,898 posts

148 months

Wednesday
quotequote all
With approaching half a million subs I don t think he needs to deliberately throw a controversial video out there to “grow his channel”