NBC, CBS and Fox sue Dish Network
Discussion
US legal row over Dish Network's ad-skipping TV box
A legal row has erupted in the US over a set-top box that lets viewers skip over adverts in recorded TV shows.
Three US TV broadcasters, Fox, NBC and CBS, have sued the maker of the device, Dish Network, in a bid to ensure viewers see ads.
Dish Network has filed a separate lawsuit which asks a court to declare that ad-skipping can go ahead.
The networks fear that if viewers choose not to see ads their main source of revenue will dry up.
Cost crunch
The Hopper digital video recorder was unveiled in early 2012 by Dish Network. On 10 May it added an "auto hop" feature that allowed viewers to completely skip over adverts that interrupted shows they had recorded.
The lawsuits of the TV networks, which were filed individually, allege that the ad hopping is illegal because it involves the gadget making an unauthorised version of a copyrighted TV show.
In its lawsuit Fox claims showing a programme without ads amounts to re-broadcasting - which violates agreements Dish has with the company.
Fox spokesman Scott Goggin said the ad hopping feature could end up "destroying the fundamental underpinnings of the broadcast television ecosystem".
The large US TV networks depend on cash from ads for survival. Worldwide spending on TV ads looks set to reach $200bn (£128bn) by 2017.
To fend off the claims of the networks, Dish has asked a court to look into the row and declare that the Hopper DVR does not violate copyright.
Media analyst Todd Mitchell at Brean Murray said introducing the ad hopping was a negotiating tactic by Dish which wants to pay less to air shows from large broadcasters.
"This is about programming costs," said Mr Mitchell. "Dish is saying, if you want to charge me up to the wazoo, we will disable commercials. But if you charge us less, we can disable the feature."
Dish Network is the second largest satellite broadcaster in the US and has about 14 million customers.
Source: BBC News
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I dont know what these TV companies are so afraid of, they're deluding themselves if they think anybody was watching these ads before this box came along
A legal row has erupted in the US over a set-top box that lets viewers skip over adverts in recorded TV shows.
Three US TV broadcasters, Fox, NBC and CBS, have sued the maker of the device, Dish Network, in a bid to ensure viewers see ads.
Dish Network has filed a separate lawsuit which asks a court to declare that ad-skipping can go ahead.
The networks fear that if viewers choose not to see ads their main source of revenue will dry up.
Cost crunch
The Hopper digital video recorder was unveiled in early 2012 by Dish Network. On 10 May it added an "auto hop" feature that allowed viewers to completely skip over adverts that interrupted shows they had recorded.
The lawsuits of the TV networks, which were filed individually, allege that the ad hopping is illegal because it involves the gadget making an unauthorised version of a copyrighted TV show.
In its lawsuit Fox claims showing a programme without ads amounts to re-broadcasting - which violates agreements Dish has with the company.
Fox spokesman Scott Goggin said the ad hopping feature could end up "destroying the fundamental underpinnings of the broadcast television ecosystem".
The large US TV networks depend on cash from ads for survival. Worldwide spending on TV ads looks set to reach $200bn (£128bn) by 2017.
To fend off the claims of the networks, Dish has asked a court to look into the row and declare that the Hopper DVR does not violate copyright.
Media analyst Todd Mitchell at Brean Murray said introducing the ad hopping was a negotiating tactic by Dish which wants to pay less to air shows from large broadcasters.
"This is about programming costs," said Mr Mitchell. "Dish is saying, if you want to charge me up to the wazoo, we will disable commercials. But if you charge us less, we can disable the feature."
Dish Network is the second largest satellite broadcaster in the US and has about 14 million customers.
Source: BBC News
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I dont know what these TV companies are so afraid of, they're deluding themselves if they think anybody was watching these ads before this box came along
Sky probably gets away with it because you have to fast forward the ads manually, meaning you at least have to look at the screen and might still see some of the world famous company names sprawled across it which you'd otherwise not have knowledge of 
This feature is a one click thing.
They complained about the VCR when that came out, said it'd destroy the TV industry and nobody would pay them for advertising anymore. Salt, pinch etc
This feature is a one click thing.They complained about the VCR when that came out, said it'd destroy the TV industry and nobody would pay them for advertising anymore. Salt, pinch etc
defblade said:
Humax have had a skip forward button (default 30 secs/click) for ages. I don't see more than 0.5 secs of advert; less for the first 3 or 4 presses.
Same with the Virgin Tivo box - ads come on, I click the 30 sec skip button 8 times and I'm back to the show. I'll even live pause a programme I'm watching and go do something else for 10 minutes just so I can skip the ads later. Dixie68 said:
Same with the Virgin Tivo box - ads come on, I click the 30 sec skip button 8 times and I'm back to the show. I'll even live pause a programme I'm watching and go do something else for 10 minutes just so I can skip the ads later.
And did ITV, Five etc take Virgin to court over it?Gassing Station | News, Politics & Economics | Top of Page | What's New | My Stuff