Fender Bender
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anonymous-user

Original Poster:

78 months

Tuesday 8th October 2019
quotequote all
The CMA has provisionally found that Fender Europe broke competition law by restricting online discounting for its guitars.

https://www.gov.uk/government/news/cma-alleges-gui...

The CMA has provisionally decided that between 2013 and 2018, Fender Europe operated a policy designed to restrict competitive online pricing, requiring guitars to be sold at or above a minimum figure.

The practice, known as resale price maintenance (RPM), is illegal. It restricts the possibility of discounting and, as a result, customers who shop around for a product are unlikely to find better deals.

Roofless Toothless

7,197 posts

156 months

Tuesday 8th October 2019
quotequote all
Perhaps they saw it as payback time.

I watched a TV documentary the other night that said that in the 1950's it was illegal in this country to sell American guitars at all. The Shadows were miffed because they wanted to play Fenders like Buddy Holly, and had to resort to nefarious means to get hold of them.

mr_spock

3,372 posts

239 months

Tuesday 8th October 2019
quotequote all
Roofless Toothless said:
Perhaps they saw it as payback time.

I watched a TV documentary the other night that said that in the 1950's it was illegal in this country to sell American guitars at all. The Shadows were miffed because they wanted to play Fenders like Buddy Holly, and had to resort to nefarious means to get hold of them.
Cliff brought the first Fiesta Red ones back from the US for them. Story here with lots of background:
https://reverb.com/news/the-british-guitar-embargo...

glazbagun

15,183 posts

221 months

Tuesday 8th October 2019
quotequote all
JPJPJP said:
The CMA has provisionally found that Fender Europe broke competition law by restricting online discounting for its guitars.

https://www.gov.uk/government/news/cma-alleges-gui...

The CMA has provisionally decided that between 2013 and 2018, Fender Europe operated a policy designed to restrict competitive online pricing, requiring guitars to be sold at or above a minimum figure.

The practice, known as resale price maintenance (RPM), is illegal. It restricts the possibility of discounting and, as a result, customers who shop around for a product are unlikely to find better deals.
Great. They should go after Rolex next.

Cantaloupe

1,056 posts

84 months

Tuesday 8th October 2019
quotequote all
I thought Gibson did that too, Gibson USA dictate to the UK seller what price will be on the guitar, no shop discounts or online deals.