Alcohol clampdown
Discussion
Can these people possibly be serious? It's difficult to tell these days.
http://drinktank.org.au/2020/01/non-alcoholic-alco...
'...….adds for zero alcohol products should be treated as alcohol ads....'
WTF?
http://drinktank.org.au/2020/01/non-alcoholic-alco...
'...….adds for zero alcohol products should be treated as alcohol ads....'
WTF?
Which I can see the point of. Advertising isn’t just product specific, it raises brand awareness as a whole. Talking about alcohol free beer from Heineken is simply advertising the brand.
It could well be a clever loophole that circumvents the block on advertising alcohol at certain times, and to certain audience groups.
It could well be a clever loophole that circumvents the block on advertising alcohol at certain times, and to certain audience groups.
Article raises a good point to be fair.
If you allow products like Nanny State etc, nominally zero alcohol and essentially beer-flavoured water, to be marketed and sold like traditional soft drinks, then there is a risk that teenagers etc will start consuming alcoholic drinks when they otherwise might not, because of the brand exposure.
It's a marketing dream for the big beverage companies, who as we well know can't be trusted to act responsibly on these issues (which is at least part of the reason for the extent of regulation into areas that should just be common sense).
There is also a bit of woke sjw band wagon jumping about, but let's not blind ourselves to the possibility that there might just be a problem.
If you allow products like Nanny State etc, nominally zero alcohol and essentially beer-flavoured water, to be marketed and sold like traditional soft drinks, then there is a risk that teenagers etc will start consuming alcoholic drinks when they otherwise might not, because of the brand exposure.
It's a marketing dream for the big beverage companies, who as we well know can't be trusted to act responsibly on these issues (which is at least part of the reason for the extent of regulation into areas that should just be common sense).
There is also a bit of woke sjw band wagon jumping about, but let's not blind ourselves to the possibility that there might just be a problem.
I agree with them, this country (and it’s not alone) has a serious issue with Alcohol. Drinking is seriously glamourised by all and sundry, there is always an occasion to have a drink, have a look on something like social media, how many times do you see people say things like ‘wine o’clock’ ‘gin o clock’ etc, I was looking in one of those shops that sell ‘faux’ vintage ornaments (you know the type?) anyway the front of the shop was plastered with signs saying ‘everyday is Gin day’ and things like that.
Alcohol is a very dangerous drug but doesn’t seem to be treated as one.
Alcohol is a very dangerous drug but doesn’t seem to be treated as one.
Dr Jekyll said:
Can these people possibly be serious? It's difficult to tell these days.
http://drinktank.org.au/2020/01/non-alcoholic-alco...
'...….adds for zero alcohol products should be treated as alcohol ads....'
WTF?
It's an Australian organisation but these things have a habit of spreading: plain cigarette packaging originated in Australia. I had a quick scan down their "Contributors" page and a more depressing list of professional busybodies, finger-waggers and tut-tutters would be hard to find. I really don't think brand awareness is a significant contributor to problem drinking, and I say that as someone who would be dead now if I hadn't managed to stop drinking a few years ago. I used to pride myself on my extensive knowledge of grape varieties, terroirs etc: I ended up drinking wine bought from petrol stations.http://drinktank.org.au/2020/01/non-alcoholic-alco...
'...….adds for zero alcohol products should be treated as alcohol ads....'
WTF?
These people remind me of the militant vegans who object to McDonalds offering meat-free burgers. The vast majority of people are not problem drinkers and get a lot of totally harmless pleasure from social drinking. If the drinks companies are going to invest money in palatable zero-alcohol drinks they should be able to advertise them without a load of artificial restrictions being imposed by people who think alcohol should be banned altogether but don't yet have the political clout to achieve that aim.
I was in Bangkok last week. Thailand has banned alcohol adverts, even as far as banning pro-beer posts on social media by celebrities (well, by anybody I think, but it’s more aimed at big names that can get paid by breweries to post up photos of them drinking beer)
Anyway. Down Khao San Road there are enormous, 4-storey billboards that cover entire buildings advertising Leo, Chang, and Singha brand drinking water. Of course the ‘water’ bit of the sign isn’t quite as large as the massive “Singha” logo. So I guess it’s fairly obvious they’re just finding a way around the rules.
Anyway. Down Khao San Road there are enormous, 4-storey billboards that cover entire buildings advertising Leo, Chang, and Singha brand drinking water. Of course the ‘water’ bit of the sign isn’t quite as large as the massive “Singha” logo. So I guess it’s fairly obvious they’re just finding a way around the rules.
chrispmartha said:
I agree with them, this country (and it’s not alone) has a serious issue with Alcohol. Drinking is seriously glamourised by all and sundry, there is always an occasion to have a drink, have a look on something like social media, how many times do you see people say things like ‘wine o’clock’ ‘gin o clock’ etc, I was looking in one of those shops that sell ‘faux’ vintage ornaments (you know the type?) anyway the front of the shop was plastered with signs saying ‘everyday is Gin day’ and things like that.
Alcohol is a very dangerous drug but doesn’t seem to be treated as one.
As an ex drinker I completely agree with you. The problem is when I drank I would have scoffed at you! The brainwashing is ridiculous isn’t it? Alcohol is a very dangerous drug but doesn’t seem to be treated as one.
2gins said:
Article raises a good point to be fair.
If you allow products like Nanny State etc, nominally zero alcohol and essentially beer-flavoured water, to be marketed and sold like traditional soft drinks, then there is a risk that teenagers etc will start consuming alcoholic drinks when they otherwise might not, because of the brand exposure.
It's a marketing dream for the big beverage companies, who as we well know can't be trusted to act responsibly on these issues (which is at least part of the reason for the extent of regulation into areas that should just be common sense).
There is also a bit of woke sjw band wagon jumping about, but let's not blind ourselves to the possibility that there might just be a problem.
Sort of see that but where does one draw the line? You could say that coke and orange juice advertising needs tighter regulation and they are gateway drinks to rum & coke/ vodka & orange juice. They certainly were for me. If you allow products like Nanny State etc, nominally zero alcohol and essentially beer-flavoured water, to be marketed and sold like traditional soft drinks, then there is a risk that teenagers etc will start consuming alcoholic drinks when they otherwise might not, because of the brand exposure.
It's a marketing dream for the big beverage companies, who as we well know can't be trusted to act responsibly on these issues (which is at least part of the reason for the extent of regulation into areas that should just be common sense).
There is also a bit of woke sjw band wagon jumping about, but let's not blind ourselves to the possibility that there might just be a problem.
Evolved said:
Which I can see the point of. Advertising isn’t just product specific, it raises brand awareness as a whole. Talking about alcohol free beer from Heineken is simply advertising the brand.
It could well be a clever loophole that circumvents the block on advertising alcohol at certain times, and to certain audience groups.
But the point of brand awareness is to attract people to that particular brand, not to alcohol in general. If cat food was never advertised the cats wouldn't all go hungry.It could well be a clever loophole that circumvents the block on advertising alcohol at certain times, and to certain audience groups.
having had issues with acohol and now being tea total I find 0% beer an occasional treat, without the alcohol you neber get "the taste for it" as some might say but on a night out it makes a nice alternative to coke or other soft drinks.
I think their is a fine line to be trodden here but on balance the promotion of zero products is aimed at drinkers currently not new drinkers, given there is 0.005 % alcohol in it in reality it does actually require you to be 18 to purchase.
Banning it not allowing the market and product range to grow only then leaves the full stength product in people's minds which is likely counter productive
I think their is a fine line to be trodden here but on balance the promotion of zero products is aimed at drinkers currently not new drinkers, given there is 0.005 % alcohol in it in reality it does actually require you to be 18 to purchase.
Banning it not allowing the market and product range to grow only then leaves the full stength product in people's minds which is likely counter productive
Gecko1978 said:
I think their is a fine line to be trodden here but on balance the promotion of zero products is aimed at drinkers currently not new drinkers, given there is 0.005 % alcohol in it in reality it does actually require you to be 18 to purchase.
I don't think so 
article said:
FOODS THAT CONTAIN ALCOHOL
burger rolls – up to 1.28g per 100g (1.28% ABV)
rye bread – up to 0.18g per 100g (0.18% ABV)
banana (ripe) – up to 0.2g per 100g (0.2% ABV)
banana (very ripe with dark bits) – up to 0.4g per 100g (0.4% ABV)
pear (ripe) – up to 0.04g per 100g (0.04% ABV)
cherry yoghurt – up to 0.02g per 100g (0.02% ABV)
https://steadydrinker.com/articles/foods-drinks-alcohol/burger rolls – up to 1.28g per 100g (1.28% ABV)
rye bread – up to 0.18g per 100g (0.18% ABV)
banana (ripe) – up to 0.2g per 100g (0.2% ABV)
banana (very ripe with dark bits) – up to 0.4g per 100g (0.4% ABV)
pear (ripe) – up to 0.04g per 100g (0.04% ABV)
cherry yoghurt – up to 0.02g per 100g (0.02% ABV)
Evolved said:
Which I can see the point of. Advertising isn’t just product specific, it raises brand awareness as a whole. Talking about alcohol free beer from Heineken is simply advertising the brand.
It could well be a clever loophole that circumvents the block on advertising alcohol at certain times, and to certain audience groups.
Just consider the sponsorship of F1 by Heineken alcohol free beer - I'd say the majority of viewers probably think it's just for Heineken beer in general.It could well be a clever loophole that circumvents the block on advertising alcohol at certain times, and to certain audience groups.
chrispmartha said:
I agree with them, this country (and it’s not alone) has a serious issue with Alcohol. Drinking is seriously glamourised by all and sundry, there is always an occasion to have a drink, have a look on something like social media, how many times do you see people say things like ‘wine o’clock’ ‘gin o clock’ etc, I was looking in one of those shops that sell ‘faux’ vintage ornaments (you know the type?) anyway the front of the shop was plastered with signs saying ‘everyday is Gin day’ and things like that.
Alcohol is a very dangerous drug but doesn’t seem to be treated as one.
Totally agree, it seems to me that a lot of people can't have a good time unless they have a glass in their hand. The message this sends to me is that they are bored unless they take a drug that makes their brain think they are having a good time. Lets be honest, if you don't drink pubs are the most boring places on earth, and if you are sober drunk people are the most annoying people on earth.Alcohol is a very dangerous drug but doesn’t seem to be treated as one.
I rarely drink, so when I was younger I was always the designated driver. Strangely enough, when I suggested someone else drive for a change to give me a break they no longer wanted to come out, such was the horrror of going out and staying sober.
My parents will literally use any excuse to have a drink, even to the point of ordering a bottle of wine having lunch at the Goumet Burger Kitchen at 1pm. Watching TV, couple of beers, dinner glass of wine, it is like they are so bored they need to constantly take the edge off.
The stereotypical celebration with a champagne cork popping and people cheering, has anybody ever taken a step back and wondered why they do this and why it is associated with celebrating something?
People talking about how drunk they got at the weekend is seen as funny, especially it seems if you are a woman. My girlfriends company held their Christmas party on a Thursday this year, so there were lots of people phoning in "sick" on the Friday. This was seen as Hilarious with lots of stories about how drunk certain people were.
I just find it all weird, if people started bragging about how much heroin they took at the weekend I don't think they would get the same reaction.
Joey Deacon said:
People talking about how drunk they got at the weekend is seen as funny, especially it seems if you are a woman. My girlfriends company held their Christmas party on a Thursday this year, so there were lots of people phoning in "sick" on the Friday. This was seen as Hilarious with lots of stories about how drunk certain people were.
I just find it all weird, if people started bragging about how much heroin they took at the weekend I don't think they would get the same reaction.
In my experience it isn't the alcohol consumption that's seen as funny, but what happened when they were drunk.I just find it all weird, if people started bragging about how much heroin they took at the weekend I don't think they would get the same reaction.
One workmate was talking about a night out in Amsterdam that left him unable to remember where his hotel was or even what it was called, he ended up being driven round in a taxi looking for anything familiar. Whether this was caused by alcohol or weed even he didn't know, and it wasn't relevant to the story.
Making the good the enemy of the perfect.
The complaint assumes the wrong direction of travel - alcohol-free beers aren't a gateway to normal beer - rather they're an escape route back from normal beer.
Gangs of teenagers don't go down derelict railway stations with a six-pack of Free State as a way to prepare to have a proper beer next year.
The complaint assumes the wrong direction of travel - alcohol-free beers aren't a gateway to normal beer - rather they're an escape route back from normal beer.
Gangs of teenagers don't go down derelict railway stations with a six-pack of Free State as a way to prepare to have a proper beer next year.
Gassing Station | News, Politics & Economics | Top of Page | What's New | My Stuff