Iceland offers discount to over 60s
Iceland offers discount to over 60s
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MB140

Original Poster:

4,813 posts

126 months

Thursday 19th May 2022
quotequote all
Iceland to launch over-60s discount as cost of living soars

https://www.bbc.co.uk/news/business-61512945

Whilst I applaud any company helping out people in need and offering a discount then surely this must be illegal. Your not allowed to discriminate on age and as far as I can see there discriminating against anybody under the age of 60.

Mind you OAP get free bus passes and senior citizen discounts so it must be allowed.

Either way I’m not knocking it and well done Iceland let’s hope others follow.

FourWheelDrift

91,819 posts

307 months

Thursday 19th May 2022
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Free flights over or are they going to ship them?

V8covin

9,327 posts

216 months

Thursday 19th May 2022
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I'm not surprised they're having to offer discounts, they've become quite expensive in recent years

Dolf Stoppard

1,382 posts

145 months

Thursday 19th May 2022
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B and Q offer a discount to oldies on a Wednesday. Do you think that’s illegal as well? What about the various discounts things like the National Trust do for older people? Are they illegal?

It’s a shop offering a discount to a certain group. They can sell what they want to whoever they want at a price they set. It’s fine.

Mave

8,216 posts

238 months

Thursday 19th May 2022
quotequote all
Dolf Stoppard said:
B and Q offer a discount to oldies on a Wednesday. Do you think that’s illegal as well? What about the various discounts things like the National Trust do for older people? Are they illegal?

It’s a shop offering a discount to a certain group. They can sell what they want to whoever they want at a price they set. It’s fine.
Well they can't, not necessarily. For example insurers aren't allowed to discriminate on the grounds of gender. The shop isn't given free rein to discrimination however they want. You can only discriminate on the grounds of age for specific reasons.

Edited by Mave on Thursday 19th May 18:54

98elise

31,363 posts

184 months

Thursday 19th May 2022
quotequote all
Mave said:
Dolf Stoppard said:
B and Q offer a discount to oldies on a Wednesday. Do you think that’s illegal as well? What about the various discounts things like the National Trust do for older people? Are they illegal?

It’s a shop offering a discount to a certain group. They can sell what they want to whoever they want at a price they set. It’s fine.
Well they can't, not necessarily. For example insurers aren't allowed to discriminate on the grounds of gender.
They still "discriminate" based on age.

The gender thing shouldn't have changed IMO. If the data shows men present a bigger risk (lcost of accidents IIRC) then women should pay less.

Mave

8,216 posts

238 months

Thursday 19th May 2022
quotequote all
98elise said:
Mave said:
Dolf Stoppard said:
B and Q offer a discount to oldies on a Wednesday. Do you think that’s illegal as well? What about the various discounts things like the National Trust do for older people? Are they illegal?

It’s a shop offering a discount to a certain group. They can sell what they want to whoever they want at a price they set. It’s fine.
Well they can't, not necessarily. For example insurers aren't allowed to discriminate on the grounds of gender.
They still "discriminate" based on age.

The gender thing shouldn't have changed IMO. If the data shows men present a bigger risk (lcost of accidents IIRC) then women should pay less.
There are specific circumstances when it is legal to discriminate based upon age - insurance is one of them.

MB140

Original Poster:

4,813 posts

126 months

Thursday 19th May 2022
quotequote all
Please don’t let this descend in to a pissing contest. I’m glad Iceland are offering the discount.

It’s just that my initial reaction on reading the article was well there are single mothers struggling. There are lots of people struggling. Why should you be entitled to a discount just based on age when you can’t discriminate based on age.

Then as I was writing the post I started thinking about bus and rail discounts. TV licence etc.

How do they get away with doing this legally.

Either way I’m glad they are. My dads in his 70s and shops at Iceland so I for one will be telling him about it. Good on them as far as I am concerned

vaud

58,000 posts

178 months

Thursday 19th May 2022
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You can also offer housing based on age via charities, eg. Abbeyfield.

Vasco

18,009 posts

128 months

Thursday 19th May 2022
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I've got an Iceland not far away. It seems to be full of pizzas and burgers plus sone routine (non frozen) stuff that are available in all supermarkets.
Not sure there's too much there of use to over-60s.

Dr Jekyll

23,820 posts

284 months

Thursday 19th May 2022
quotequote all
Mave said:
Well they can't, not necessarily. For example insurers aren't allowed to discriminate on the grounds of gender. The shop isn't given free rein to discrimination however they want. You can only discriminate on the grounds of age for specific reasons.

Edited by Mave on Thursday 19th May 18:54
A shop can sell the same item at a different price for every customer if they want.

Donbot

4,194 posts

150 months

Thursday 19th May 2022
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I thought as a whole the over 60's have the most money of the age groups.

BabySharkDooDooDooDooDooDoo

15,078 posts

192 months

Thursday 19th May 2022
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Excellent. I’ll send my parents shopping hehe

Nickp82

3,805 posts

116 months

Thursday 19th May 2022
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That’s why Grandmums go to Iceland

Mave

8,216 posts

238 months

Thursday 19th May 2022
quotequote all
Dr Jekyll said:
Mave said:
Well they can't, not necessarily. For example insurers aren't allowed to discriminate on the grounds of gender. The shop isn't given free rein to discrimination however they want. You can only discriminate on the grounds of age for specific reasons.

Edited by Mave on Thursday 19th May 18:54
A shop can sell the same item at a different price for every customer if they want.
Really? Are they allowed to charge different prices in the basis of gender, sexual orientation, religion?

ZedLeg

12,278 posts

131 months

Thursday 19th May 2022
quotequote all
It’s an offer to try and drum up some business and press based on appealing to an easily identifiable demographic.

Are young person rail cards illegal too?

The answer in both cases is no.


Mave

8,216 posts

238 months

Thursday 19th May 2022
quotequote all
ZedLeg said:
It’s an offer to try and drum up some business and press based on appealing to an easily identifiable demographic.

Are young person rail cards illegal too?

The answer in both cases is no.
From the citizens advice beureau website -

The law which says you mustn’t be discriminated against is called the Equality Act 2010. Discrimination which is against the Equality Act is unlawful. This means you can take action in the civil courts.

Direct discrimination is when a trader or service provider treats you differently and worse than someone else because of who you are.

You can challenge direct discrimination if it's because of your:

age - but only if you’re 18 or over
disability
gender reassignment
pregnancy and maternity
race
religion or belief
sex
sexual orientation.

vaud

58,000 posts

178 months

Thursday 19th May 2022
quotequote all
Mave said:
Really? Are they allowed to charge different prices in the basis of gender, sexual orientation, religion?
Age? Yes.

https://www.equalityhumanrights.com/en/advice-and-...

i.e.

A difference in treatment may be lawful if:

  • belonging to a particular age group is essential for a job: this is called an occupational requirement. For example, a film company making a film of Oliver Twist may lawfully hire a young boy to play Oliver
  • an organisation is taking positive action to encourage or develop people in an age group that is under-represented or disadvantaged in a role or activity
  • your employer has set a compulsory retirement age that it can clearly justify in respect of your role: this is known as objective justification
  • the circumstances fall under one of the exceptions to the Equality Act that allow organisations to provide different treatment in employment or services based on age
  • a service provider is making age-related concessions and benefits. For example, a cinema can offer over 60s cheap tickets and special screenings or a GP can offer flu jabs to over 65s
  • the financial services sector (e.g. banks, building societies and insurance companies) is using age limits when deciding what services to offer. For example, a high street bank offers a ‘silver saver’ account for customers over 60, with higher interest rates.
  • However, if they are using age to assess risk, for example only providing car insurance up to age 75 or charging more for insurance as a customer gets older, they would need up to date evidence from a reliable source, which shows that people over a certain age are a greater risk when driving

Mave

8,216 posts

238 months

Thursday 19th May 2022
quotequote all
vaud said:
Mave said:
Really? Are they allowed to charge different prices in the basis of gender, sexual orientation, religion?
Age? Yes.

https://www.equalityhumanrights.com/en/advice-and-...

i.e.

A difference in treatment may be lawful if:

  • belonging to a particular age group is essential for a job: this is called an occupational requirement. For example, a film company making a film of Oliver Twist may lawfully hire a young boy to play Oliver
  • an organisation is taking positive action to encourage or develop people in an age group that is under-represented or disadvantaged in a role or activity
  • your employer has set a compulsory retirement age that it can clearly justify in respect of your role: this is known as objective justification
  • the circumstances fall under one of the exceptions to the Equality Act that allow organisations to provide different treatment in employment or services based on age
  • a service provider is making age-related concessions and benefits. For example, a cinema can offer over 60s cheap tickets and special screenings or a GP can offer flu jabs to over 65s
  • the financial services sector (e.g. banks, building societies and insurance companies) is using age limits when deciding what services to offer. For example, a high street bank offers a ‘silver saver’ account for customers over 60, with higher interest rates.
  • However, if they are using age to assess risk, for example only providing car insurance up to age 75 or charging more for insurance as a customer gets older, they would need up to date evidence from a reliable source, which shows that people over a certain age are a greater risk when driving
In the context of the post I was referring to - those examples don't really support the view "A shop can sell the same item at a different price for every customer if they want" do they? They are examples of exclusions to the law, rather than the general principle of the law.

vaud

58,000 posts

178 months

Thursday 19th May 2022
quotequote all
The cinema example is retail based on age.

The B&Q example cited further up will have been tested by lawyers.