Rory Sutherland on work/pensions/property

[butchstewie]

Never heard of this bloke before a couple of weeks back when I caught part of a phone-in with him on LBC.



Well worth a watch/listen.

Not really sure what the most appropriate forum is tbh but I have a feeling if I posted it elsewhere it would end up here.

[Frimley111R]

He's massive on social media and YT. Has marketing background and so you see him mentioned on the business forum a bit. Great guy to listen to.

[Gnits]

Yep, first I heard of him was just before Xmas but he is v interesting to listen to.
Just bought on of his books on that basis.

[AbbeyNormal]

He makes some very good points about the state of the economy and comes up with some interesting ideas.

This video is worth a.view as well.

https://youtu.be/JLDbytcOQhk?si=O59bpVZNHPqN9he4

I like his idea that pharmacists can book doctors appontments, so forcing people to be triaged before they meet a doctor. Not sure how practical that is in reality but seems a good idea.

[Ridgemont]

I like him: he’s vice chairman of Ogilvy which is part of the same company I work for: WPP. He’s got an enormous ability for lateral thinking and his social media stuff is insane.

[Ridgemont]

That said, his perspective on the Jaguar rebrand was outright wrong.. his take was that it was an internal infomercial that cost the square root of eff all and generated absolutely loads of attention. A contrary view might be that it absolutely shafted the brand.

Plus the car looks ridiculous.

[Ridgemont]

That said again he probably earns many multiples of what I do so hey…

[John145]

Echoes a lot what i post here,just framed in an easy to listen to way rather than grumpy engineer. Didn’t touch anything on migration which may have been engineered.
Property discussion is cock on but need some excellent marketing to get any progress here.

[JagLover]

Writes in the Spectator I think and is very entertaining.

[JagLover]

AbbeyNormal said:

I like his idea that pharmacists can book doctors appontments, so forcing people to be triaged before they meet a doctor. Not sure how practical that is in reality but seems a good idea.

For those that have moved to online booking most people are being triaged now, by both online questions and (often) a call with a practice nurse as well.

[RobbieTheTruth]

Ridgemont said:

That said, his perspective on the Jaguar rebrand was outright wrong.. his take was that it was an internal infomercial that cost the square root of eff all and generated absolutely loads of attention. A contrary view might be that it absolutely shafted the brand.

Plus the car looks ridiculous.

He had a woeful take on airfryers once. Got on stage and said 'the reason air-tryers will never take off is....."


Not saying he isn't right most of the time.

[ChocolateFrog]

Ridgemont said:

That said, his perspective on the Jaguar rebrand was outright wrong.. his take was that it was an internal infomercial that cost the square root of eff all and generated absolutely loads of attention. A contrary view might be that it absolutely shafted the brand.

Plus the car looks ridiculous.

His car related stuff is often the stuff I most disagree with.

Sometimes wonder if it's because that's often a topic where I feel like I know more than he does.

[funinhounslow]

Gnits said:

Yep, first I heard of him was just before Xmas but he is v interesting to listen to.
Just bought on of his books on that basis.

I assume it’s Alchemy you’ve bought. If so you won’t be disappointed it’s a fascinating read. Very thought provoking…

[Otispunkmeyer]

ChocolateFrog said:

Ridgemont said:

That said, his perspective on the Jaguar rebrand was outright wrong.. his take was that it was an internal infomercial that cost the square root of eff all and generated absolutely loads of attention. A contrary view might be that it absolutely shafted the brand.

Plus the car looks ridiculous.

His car related stuff is often the stuff I most disagree with.

Sometimes wonder if it's because that's often a topic where I feel like I know more than he does.

This happens a lot. When you hear someone speak confidently about a subject you don't know much about, they can often sound logical and convincing. but when you yourself are pretty knowledgeable or even expert, then you find a lot of these people really don't know a lot or only know surface level details and not the nuance. Where Rory sits I don't know. He's an entertaining listen and a lot of what he says sounds credible/logical/smart... but how practicable any of it is is another matter. Still, he at least gets you to think and that can only be good.

[JoshSm]

AbbeyNormal said:

I like his idea that pharmacists can book doctors appontments, so forcing people to be triaged before they meet a doctor. Not sure how practical that is in reality but seems a good idea.

It's a stupid idea just like lots of other similar ideas offloading work onto pharmacists.

Why should a qualified medical professional like a pharmacist, usually with their own work to do and quite often a business to run, be used as a skivvy because other medical professionals don't want to do the work?

It's bad enough the amount of time they already burn fixing up doctors' stupidity with prescriptions.

I wonder if some people have got it into their heads that pharmacists are some sort of shop staff and exist only as cheap labour for the 'real' workers like GPs or Our Glorious NHS?

No wonder they're giving up in droves.

[JoshSm]

Otispunkmeyer said:

ChocolateFrog said:

Ridgemont said:

That said, his perspective on the Jaguar rebrand was outright wrong.. his take was that it was an internal infomercial that cost the square root of eff all and generated absolutely loads of attention. A contrary view might be that it absolutely shafted the brand.

Plus the car looks ridiculous.

His car related stuff is often the stuff I most disagree with.

Sometimes wonder if it's because that's often a topic where I feel like I know more than he does.

This happens a lot. When you hear someone speak confidently about a subject you don't know much about, they can often sound logical and convincing. but when you yourself are pretty knowledgeable or even expert, then you find a lot of these people really don't know a lot or only know surface level details and not the nuance.

The Elon Musk effect - sounds clever until it's something you know about at which point... not so much.

Often triggers the realisation that if some of its bks, maybe all of it is.

[Crumpet]

JoshSm said:

It's a stupid idea just like lots of other similar ideas offloading work onto pharmacists.

Why should a qualified medical professional like a pharmacist, usually with their own work to do and quite often a business to run, be used as a skivvy because other medical professionals don't want to do the work?

It's bad enough the amount of time they already burn fixing up doctors' stupidity with prescriptions.

I wonder if some people have got it into their heads that pharmacists are some sort of shop staff and exist only as cheap labour for the 'real' workers like GPs or Our Glorious NHS?

No wonder they're giving up in droves.

The sooner they get AI doing this the better.

In fact the last few times I’ve been to the doctors they’ve used Google!

[borcy]

I've listened to him a few times, he's engaging and interesting. No ideas are nonsense though.

[Otispunkmeyer]

JoshSm said:

The Elon Musk effect - sounds clever until it's something you know about at which point... not so much.

Often triggers the realisation that if some of its bks, maybe all of it is.

Yes Elon is absolutely the perfect example. Biggest grifter going.

[handpaper]

JoshSm said:

It's a stupid idea just like lots of other similar ideas offloading work onto pharmacists.

Why should a qualified medical professional like a pharmacist, usually with their own work to do and quite often a business to run, be used as a skivvy because other medical professionals don't want to do the work?

It's bad enough the amount of time they already burn fixing up doctors' stupidity with prescriptions.

I wonder if some people have got it into their heads that pharmacists are some sort of shop staff and exist only as cheap labour for the 'real' workers like GPs or Our Glorious NHS?

No wonder they're giving up in droves.

I think the idea is that a pharmacist is a medical professional who can advise on basic care, and knows where their knowledge ends and someone else's would be useful.
I remember Public Service ads in the 80s, "Ask a pharmacist - you'll be taking good advice", and "Stick your tongue out at your pharmacist".
When we have people clogging up A&E because they can't see a GP, it could be worth a try.