Well that was money well spent - didn't anyone think of AI?
Well that was money well spent - didn't anyone think of AI?
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Discussion

Greenmantle

Original Poster:

2,151 posts

137 months

Earthdweller

19,226 posts

155 months

Yesterday (17:30)
quotequote all
£73k to wrap a bus so Burnham could stand in front of it for two minutes and have his photo taken

I should at this point insert a long list of expletives !!

I'll say that again seventy three thousand pounds

FFS

Patio

1,976 posts

40 months

Yesterday (17:41)
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Someone will be along shortly to call it nothing more than a rounding error/tiny percentile of the budget so doesn't matter

73 fkING GRAND!!!!

IJWS15

2,203 posts

114 months

Yesterday (17:41)
quotequote all
Labour - what do you expect!

Furbo

4,000 posts

61 months

Yesterday (17:52)
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Greenmantle said:
Liked this comment:


"The wheels on the bus come off and off,

Off and off, off and off,

The wheels on the bus come off and off,

All. Day. Long."

oyster

13,716 posts

277 months

Yesterday (18:27)
quotequote all
Is there a going rate to compare this to?

Furbo

4,000 posts

61 months

Yesterday (18:30)
quotequote all
oyster said:
Is there a going rate to compare this to?
I feel sure that somewhere there MUST be published figures for what it costs to hire a bus and have it wrapped.

butchstewie

67,384 posts

239 months

Yesterday (18:30)
quotequote all
oyster said:
Is there a going rate to compare this to?
That was my question.

I really can't imagine that if a private company wanted to do that that would be the cost.

RichFN2

4,322 posts

208 months

Yesterday (18:32)
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That's insane! Even the most expensive luxury double decker coaches are no more than £1800 a day to hire, with a potential 15% added on to cover the driver the fuel costs.

How they got to £20k for coach hire and £4500 in additional costs for fuel etc is beyond me, and then we have the £48k wrap.

Would he nice to see an itemised invoice for all this, and details of the companies involved. The cynical part of me suspects the companies involved would have personal connections to several politicians within the Labour party.

Sporky

12,060 posts

93 months

Yesterday (18:32)
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To be fair it's not like they set fire to the money. It went to one or more companies who paid suppliers and employees and so on.

Slow.Patrol

5,408 posts

43 months

Yesterday (18:35)
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Struth.

Someone using AI could have mocked that up in a few minutes for £250.

We are being led by donkeys.

andy43

13,162 posts

283 months

Yesterday (18:39)
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Furbo said:
oyster said:
Is there a going rate to compare this to?
I feel sure that somewhere there MUST be published figures for what it costs to hire a bus and have it wrapped.
https://www.monsteroutdoor.co/blog/bus-advertising...
13 grand here to wrap a double decker, plus design work, plus bus rental.
Total waste of tax payers money.

Leon R

3,851 posts

125 months

Yesterday (19:14)
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10 years ago to put a full Cadbury livery on a challenger 604 aircraft it cost 10k.

I would expect a bare metal respray of the bus to cost quite a bit less than 70k.

Countdown

49,304 posts

225 months

Yesterday (19:19)
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For that price they would have been required to carry out a full tender exercise. It would be interesting to see if someone FOIs it

JoshSm

4,990 posts

66 months

Yesterday (19:48)
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Someone has really taken the piss with every part of that bill. Smells fraudy.


55palfers

6,365 posts

193 months

Mr Penguin

4,685 posts

68 months

Yesterday (20:08)
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Slow.Patrol said:
Struth.

Someone using AI could have mocked that up in a few minutes for £250.

We are being led by donkeys.
Who have been suspiciously quiet for the last couple of years.

Gareth79

9,010 posts

275 months

Yesterday (20:48)
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https://www.instagram.com/p/DbIyghITU6P/

"Andy Burnham’s £2 Bus Fare Cap Announced With Quick Fire Activation. The policy announcement was activated through partners WPP 650, JCDecaux, Ambient Media, and First Bus."

Basically they weren't going for the cost-effective options...

This page suggests a full bus wrap is 35-40 man-hours of labour, taking 2-3 days for a team (how that adds up to £10k+ in labour charges, who knows....) https://www.leewhite.co.uk/bus-wraps/

So 10 days hire tops, £2k/day from a company with thousands of buses and presumably plenty of spares...

RichFN2

4,322 posts

208 months

Yesterday (22:03)
quotequote all
Gareth79 said:
https://www.instagram.com/p/DbIyghITU6P/

"Andy Burnham s £2 Bus Fare Cap Announced With Quick Fire Activation. The policy announcement was activated through partners WPP 650, JCDecaux, Ambient Media, and First Bus."

Basically they weren't going for the cost-effective options...

This page suggests a full bus wrap is 35-40 man-hours of labour, taking 2-3 days for a team (how that adds up to £10k+ in labour charges, who knows....) https://www.leewhite.co.uk/bus-wraps/

So 10 days hire tops, £2k/day from a company with thousands of buses and presumably plenty of spares...
So an outdoor advertising company, an 'out of home' advertising company, a transport company and a media agency unit within WPP created to handle the UK government's £1.5bn public sector communications and media buying account.

Looks like WPP 650 subcontracted this out to the most expensive companies they could find, no doubt with various departments involved in the process all adding their markup to the final cost.

hidetheelephants

35,740 posts

222 months

Yesterday (22:26)
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NP&E will be wall to wall bks if you make a new thread every time Paul Staines vomits an article into existence; isn't one thread for whining about Burnham enough?