Wasteful government advertising
Discussion
I have quite a bit of free time at the moment (between jobs at present, next one starting 1 May) and it seems that virtually every time I turn on the TV I see a government advert. Now I can understand the government warning about serious health issues, but climate change?
The most frivolous of all, and the most common these last few weeks, is a series of adverts telling teenage girls they don't have to put out if they don't want too, or put up with jerks as boyfriends. A worthy message I'm sure but is it really the business of government to be spending tens of millions of pounds on a TV advertising campaign on the subject?
The most frivolous of all, and the most common these last few weeks, is a series of adverts telling teenage girls they don't have to put out if they don't want too, or put up with jerks as boyfriends. A worthy message I'm sure but is it really the business of government to be spending tens of millions of pounds on a TV advertising campaign on the subject?
JagLover said:
I have quite a bit of free time at the moment (between jobs at present, next one starting 1 May) and it seems that virtually every time I turn on the TV I see a government advert. Now I can understand the government warning about serious health issues, but climate change?
The most frivolous of all, and the most common these last few weeks, is a series of adverts telling teenage girls they don't have to put out if they don't want too, or put up with jerks as boyfriends. A worthy message I'm sure but is it really the business of government to be spending tens of millions of pounds on a TV advertising campaign on the subject?
Anyone would think that there was an election coming...The most frivolous of all, and the most common these last few weeks, is a series of adverts telling teenage girls they don't have to put out if they don't want too, or put up with jerks as boyfriends. A worthy message I'm sure but is it really the business of government to be spending tens of millions of pounds on a TV advertising campaign on the subject?
..And this is exactly why the media is skewed in favour of Labour - it keeps them in lucrative employment, thanks to our taxes.
The Tories have made it very clear on numerous occasions that they will slash the government advertising budget (which would also put the Guardian in financial peril....) - so with this in mind, it isn't surprising that we seem to get to see and hear more of Labour than anyone else.
The Tories have made it very clear on numerous occasions that they will slash the government advertising budget (which would also put the Guardian in financial peril....) - so with this in mind, it isn't surprising that we seem to get to see and hear more of Labour than anyone else.
Edited by chris watton on Tuesday 16th March 08:56
Someone mentioned the Guardian but it's not just the Guardian. There are Government adverts all over the print and broadcast media and the internet.
It's not uncommon to hear two 'messages' per ad break on commercial radio.
Personally I'd like to see billboards of our great leader around the country, maybe striking a series of heroic poses - on a white charger, in army uniform etc.
Twats.
It's not uncommon to hear two 'messages' per ad break on commercial radio.
Personally I'd like to see billboards of our great leader around the country, maybe striking a series of heroic poses - on a white charger, in army uniform etc.
Twats.
I was thinking exactly the same thing only the other day.
Speed Kills adverts with the dead redhead boy, sexually transmitted disease ads, get your tax return in on time ads, climate change ads.....all a complete waste of money and typical of this governments preaching attitude.......
I have an "advertising slogan" idea for the Government......"DON'T SPEND MONEY YOU HAVEN'T GOT!!!!"
or "DON'T WASTE MONEY TELLING ME STUFF I DON'T NEED TO KNOW OR CARE ABOUT"
Speed Kills adverts with the dead redhead boy, sexually transmitted disease ads, get your tax return in on time ads, climate change ads.....all a complete waste of money and typical of this governments preaching attitude.......
I have an "advertising slogan" idea for the Government......"DON'T SPEND MONEY YOU HAVEN'T GOT!!!!"
or "DON'T WASTE MONEY TELLING ME STUFF I DON'T NEED TO KNOW OR CARE ABOUT"
mouseymousey said:
The one annoying me most at the moment is a ad telling people they need a provisional licence to learn to drive.
Thank f
k I've missed that one.Most of these are utterly useless, telling people what they should already know. Those that don't know are Darwin awards wannabees.
chris watton said:
..And this is exactly why the media is skewed in favour of Labour - it keeps them in lucrative employment, thanks to our taxes.
The Tories have made it very clear on numerous occasions that they will slash the government advertising budget (which would also put the Guardian in financial peril....) - so with this in mind, it isn't surprising that we seem to get to see and hear more of Labour than anyone else.
I think it would be the sits vacs section that will lose out the most (mainly to the Mail and Telegraph!).The Tories have made it very clear on numerous occasions that they will slash the government advertising budget (which would also put the Guardian in financial peril....) - so with this in mind, it isn't surprising that we seem to get to see and hear more of Labour than anyone else.
Edited by chris watton on Tuesday 16th March 08:56
Asterix said:
chris watton said:
..And this is exactly why the media is skewed in favour of Labour - it keeps them in lucrative employment, thanks to our taxes.
The Tories have made it very clear on numerous occasions that they will slash the government advertising budget (which would also put the Guardian in financial peril....) - so with this in mind, it isn't surprising that we seem to get to see and hear more of Labour than anyone else.
I think it would be the sits vacs section that will lose out the most (mainly to the Mail and Telegraph!).The Tories have made it very clear on numerous occasions that they will slash the government advertising budget (which would also put the Guardian in financial peril....) - so with this in mind, it isn't surprising that we seem to get to see and hear more of Labour than anyone else.
Edited by chris watton on Tuesday 16th March 08:56
The government spends around £240m a year on advertising – by far the largest advertiser in the UK. Most of this is managed through the COI (Central Office of Information), which spends a further £200m, or so on other forms of communications.
The COI is managed independently of party politics and is monitored to ensure that it achieves a return on investment.
Take the issue of the current teenage pregnancy awareness campaign, This is an issue that costs the NHS (or us as taxpayers), £63m a year. So, if a £5m campaign can be deployed and cut pregnancies by as little as 10%, then that’s £1.3m saved and money well spent.
Of course, whether it does so or not is another matter but the commentary here and elsewhere is likely to be as vociferous – if not more so – if nothing is done.
On a campaign-by-campaign basis, some are more worthy and better than others. Some are a complete waste of time but overall, the COI do tend to deliver significant more savings than they spend.
The COI is managed independently of party politics and is monitored to ensure that it achieves a return on investment.
Take the issue of the current teenage pregnancy awareness campaign, This is an issue that costs the NHS (or us as taxpayers), £63m a year. So, if a £5m campaign can be deployed and cut pregnancies by as little as 10%, then that’s £1.3m saved and money well spent.
Of course, whether it does so or not is another matter but the commentary here and elsewhere is likely to be as vociferous – if not more so – if nothing is done.
On a campaign-by-campaign basis, some are more worthy and better than others. Some are a complete waste of time but overall, the COI do tend to deliver significant more savings than they spend.
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