Apple issues profit warning
Apple issues profit warning
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shopper150

Original Poster:

1,583 posts

223 months

Monday 17th February 2020
quotequote all
Just seen it pop up on CNBC

Coronavirus related

RobDickinson

31,343 posts

283 months

Monday 17th February 2020
quotequote all
not a surprise, pretty much everything is either made in china or has significant parts made in china.

Thankyou4calling

10,973 posts

202 months

Monday 17th February 2020
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How would Apples 2019 Q4 results be affected by the Coronavirus?

Welshbeef

49,633 posts

227 months

Monday 17th February 2020
quotequote all
Thankyou4calling said:
How would Apples 2019 Q4 results be affected by the Coronavirus?
Because a China hasn’t been truthful about when it actually started

Thankyou4calling

10,973 posts

202 months

Monday 17th February 2020
quotequote all
Riiiiiiiiight

shopper150

Original Poster:

1,583 posts

223 months

Monday 17th February 2020
quotequote all
Haven’t Q4 results already been announced?
They are obliged to notify the market if they are aware that the current quarter revenue will be significantly off guidance.

RobDickinson

31,343 posts

283 months

Monday 17th February 2020
quotequote all
shopper150 said:
Haven’t Q4 results already been announced?
They are obliged to notify the market if they are aware that the current quarter revenue will be significantly off guidance.
yes and yes.

Gweeds

7,954 posts

81 months

Monday 17th February 2020
quotequote all
It’s the Q2 forecast/guidance. Originally issued mid-Jan based on what was known then.

“ The company initially said that it expected to report net sales between $63 billion to $67 billion in its fiscal second quarter. Apple did not provide a new forecast for its second-quarter revenue on Monday”

Welshbeef

49,633 posts

227 months

Monday 17th February 2020
quotequote all
Thankyou4calling said:
Riiiiiiiiight
https://www.google.co.uk/amp/s/www.forbes.com/sites/ewanspence/2019/10/21/apple-iphone-11-success-failure-sales-share-iphone-se2-price-release-date/amp/

So

28,176 posts

251 months

Monday 17th February 2020
quotequote all
shopper150 said:
Just seen it pop up on CNBC

Coronavirus related
Coronavirus or the fact that their products are no longer sufficiently differentiated to justify the price?

Sheepshanks

40,993 posts

148 months

Monday 17th February 2020
quotequote all
Gweeds said:
It’s the Q2 forecast/guidance. Originally issued mid-Jan based on what was known then.

“ The company initially said that it expected to report net sales between $63 billion to $67 billion in its fiscal second quarter. Apple did not provide a new forecast for its second-quarter revenue on Monday”
Apple's financial Q2, which is this calendar qtr.

The factories haven't built phones for a month, so that was bound to have a bit of an impact.

shopper150

Original Poster:

1,583 posts

223 months

Monday 17th February 2020
quotequote all
Perhaps a certain president is fighting a trade war?

Welshbeef

49,633 posts

227 months

Tuesday 18th February 2020
quotequote all
Thankyou4calling said:
Riiiiiiiiight
http://news.sky.com/story/coronavirus-uk-working-to-organise-flight-for-britons-trapped-on-quarantined-cruise-11936886


Well well - read this in full and you will see Apple in this stating it is what I’ve claimed above oooookkkkk smile.
You weee clearly not expecting that we’re you apology accepted.

thebraketester

15,776 posts

167 months

Tuesday 18th February 2020
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If instead of buying an iPod in 2003 you bought Apple shares. They would be worth in excess of £60,000.

K12beano

20,854 posts

304 months

Tuesday 18th February 2020
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thebraketester said:
If instead of buying an iPod in 2003 you bought Apple shares. They would be worth in excess of £60,000.
I bought some shares in 2011 - probably not far off what I paid for an MBP that year. I could max out a new spec 16" MBP with Final Cut and Logic Pro, and still have money left over forTWO iPad Pros!!! rofl

So - it crashes today and I can't get the iPads.... hey! wobble


No - so seriously: well that's how it works, sure, you can't plan for *everything* in life.....

K12beano

20,854 posts

304 months

Wednesday 19th February 2020
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PS. Damn! After all that carnage, I’m only up 648%.....

sideways sid

1,466 posts

244 months

Wednesday 19th February 2020
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I suspect the profit warning will be looked back upon as a blip.

Most people who want to buy an iPhone this quarter when stock run out, will still buy one next quarter when production is restarted. In the meantime, consumers will continue to consume content and services, spending money via apps etc.

DonkeyApple

69,804 posts

198 months

Thursday 20th February 2020
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There will obviously be forms who use the issue as an excuse but in general there have to be a large number of Western firms that will be heavily impacted either by a plummet in Asian sales or production. And while Apple has a cash pile that means it could sit with nothing on the shelves for a long time this is not the norm as most firms run cash levels too low and debt levels too high to withstand an issue such as this if prolonged.

I look at companies like Aston Martin who are so cash strapped and loaded with junk debt that they are completely reliant on Chinese sales to keep the lights on. It really isn’t clear as to why someone as smart as Stroll has been trying to deal ahead of the virus peak rather than paying £1 after it.

TATA Group has a comical debt pile and is only kept afloat by the revenues from JLR being enough to service their monthly liabilities. JLR must be facing a big slump in Asian sales as well as component importing issues.

I wonder how reliant Mike Ashley is on Chinese stock? In my experience of dealings with him over the years I’m of the view that he is an obsessive gambling addict and that his recent public spree of trying to buy everything on the high street is this part of his nature founding unfettered. How long can his enormous empire of heavily indebted high street stores stomach a heavy restriction on stock and stock margins?

When you consider that all data that emanates from China is typically doctored by the State one has to assume that things are generally a bit worse than is reported in the first instance but even if the virus doesn’t spread widely if the state of play is prolonged in China then you have to assume it’s doing to speed up the impending demise of some of the weaker businesses.

K12beano

20,854 posts

304 months

Thursday 20th February 2020
quotequote all
^^^^ All very good points

DonkeyApple said:
.... one has to assume that things are generally a bit worse than is reported....
rofl You nearly had me spill my coffee....!

I have this cynical view that there will be, for some firms (maybe Ashley among them), instances where Business Continuity Planning is not in their lexicon. It is, of course, debatable, whether you can "foresee" Corvid-19 or The-End-Of-The-World" or whatever.... but the issues are not unimaginable - I guess some firms' appetite....well they just feel lucky, Punk.

jimmythingy

317 posts

91 months

Thursday 20th February 2020
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I think the clothing/fashion companies may get a kicking from China and the ongoing virus threat. The problem being clothing production is so labour intensive and with the Chinese authorities not wanting to push people back to work incase there is a spike in the virus. Also, from what I remember clothing companies seemed to be less vertically integrated within there supply chain so it just adds up to more problems for the high street. Like it has been said, the likes of Mr Ashley, Arcadia and M&S may well suffer and at a time when they really don't need it.