Estate Agency fees
Author
Discussion

Heathwood

Original Poster:

2,914 posts

223 months

Sunday 8th June 2025
quotequote all
Hi folks, I’m considering moving home and am lining up a couple of EAs to value my current property. I’ve not moved in almost 20 years so feel a bit out of the loop regarding fees etc.

It looks like they’re anywhere between 1-3% (hopefully closer to the former), but I’m unsure whether they’re negotiable or whether anyone has any hints and tips for getting the best deal and choosing the right agent.

Any info would be much appreciated. Many thanks.

Sheets Tabuer

20,787 posts

236 months

Sunday 8th June 2025
quotequote all
What sort of house are you selling, unless it's a 7 bedroom listed manor house I'd consider purple brick, they all stick them on rightmove anyway.

Some of the shenanigans my previous EA pulled I decided to give PB a go and was pleasantly surprised, the only thing I didn't like was them doing open house events but I decided I'd just letr people in and have a nose on their own while I had a coffee in the garden.

Peoples opinions will differ but I balked at 3% for sticking a picture on rightmove.



Edited by Sheets Tabuer on Sunday 8th June 16:01

ARHarh

4,892 posts

128 months

Sunday 8th June 2025
quotequote all
When I last moved 12 years ago, so it may have changed. I said on the first call that I wanted the fee to be 1% and the contract length to be 4 weeks. the first 4 I spoke to agreed without issue. Only signed up with one so can't say if they all would have agreed when signing the contract or not. Might have helped that I was selling a house in an area that was in high demand at the time.

Griff_4988

56 posts

284 months

Sunday 8th June 2025
quotequote all
We’re selling my late mother’s place for probate now. We got 3 valuations, with commission rates varying between 1% and 1.75%. We just went with the cheapest, because despite all the sales hyperbole, all they do is stick it on Rightmove & Zoopla for you.

Cow Corner

680 posts

51 months

Sunday 8th June 2025
quotequote all
For a standard house in the south east, 1% + VAT is pretty standard.


Cow Corner

680 posts

51 months

Sunday 8th June 2025
quotequote all
Sheets Tabuer said:
What sort of house are you selling, unless it's a 7 bedroom listed manor house I'd consider purple brick, they all stick them on rightmove anyway.

Some of the shenanigans my previous EA pulled I decided to give PB a go and was pleasantly surprised, the only thing I didn't like was them doing open house events but I decided I'd just letr people in and have a nose on their own while I had a coffee in the garden.

Peoples opinions will differ but I balked at 3% for sticking a picture on rightmove.



Edited by Sheets Tabuer on Sunday 8th June 16:01
Personally, I wouldn’t let a bunch of randoms wonder round my house. Yes they will have given their details to the agent, but not necessarily real ones (yes, people do give false details, when they’re tyre kickers and don’t want the agent to contact them again).

Cats_pyjamas

1,825 posts

169 months

Sunday 8th June 2025
quotequote all
As someone mentioned above, determine if vat is included or not. Assume it isn't. Just so your fee isn't a few hundred quid more than you expect...

Griff_4988

56 posts

284 months

Sunday 8th June 2025
quotequote all
Griff_4988 said:
We re selling my late mother s place for probate now. We got 3 valuations, with commission rates varying between 1% and 1.75%. We just went with the cheapest, because despite all the sales hyperbole, all they do is stick it on Rightmove & Zoopla for you.
I should have said, these figures are +VAT.

Shappers24

946 posts

107 months

Sunday 8th June 2025
quotequote all
South wales fees start at 1.25% + VAT, we easily got them down to 1%+ VAT, then pushed them further to 0.75%+VAT. Leaving a competitors brochure on the table was an easy tool in getting them down. They offered to drop it to 0.5% if we did all the viewings ourselves, which was tempting…

There is always scope for negotiation, and if they won’t move on price there are plenty other EA wanting business.

Actual

1,525 posts

127 months

Sunday 8th June 2025
quotequote all
In the last 4 years I have sold 4 houses and my experience of estate agents is fairly good.

In each case the commission rate was 1% + VAT.

For the first sale I was offered 1.75% and the negotiation tactic was to ask if anyone paid less and I was offered 1%.

For all other sales I stated that I expected a commission of 1% with a 10 week contract and a 2 weeks’ notice period which was always accepted.

Interestingly for one sale the agent didn't even present a contract and we relied on my email for terms.

In my experience estate agents can be quite decent to deal with as long as you are respectful.

Who would run a business where for all the work if you don't get a sale then there is no fee earned?

Heathwood

Original Poster:

2,914 posts

223 months

Sunday 8th June 2025
quotequote all
This is really useful info, so thanks to all those that replied. Sounds like there’s scope to work the fee towards circa 1%+vat, so that’s good to know. thumbup

Turtle Shed

2,506 posts

47 months

Sunday 8th June 2025
quotequote all
Also consider negotiating a fee based on the price achieved.

"1% plus VAT, but if you achieve full asking price you can have 2%" should focus the mind. Adjust accordingly of course, but you get the idea.

M400 NBL

3,541 posts

233 months

Monday 9th June 2025
quotequote all
I used an estate agent that offered fixed bundles. I chose one that was £1399 at the time (2 years ago) that included a premium advert on Rightmove and unlimited hosted viewings. The service was also excellent, so I've no reason to use one that charges a percentage in future.

I don't know if i'm allowed to give the name, but if you ask I will.

megaphone

11,396 posts

272 months

Monday 9th June 2025
quotequote all
I was recently involved in a sale, all agents where 1% + VAT, except one that really wanted the business quoted 1% inc vat.

Jester86

585 posts

130 months

Monday 9th June 2025
quotequote all
As has been said, I am literally about to sign with an EA in Kent at 1%+VAT.

Handily after "interviewing" 3 of them. The chap I liked, was also competitive. Fingers crossed the sale is just as straightforward.

megaphone

11,396 posts

272 months

Monday 9th June 2025
quotequote all
Can depend on the property value, cheaper properties can have a higher % fee, same amount of work needed, 1% of a £120k property is peanuts and not worth the time.

fat80b

3,143 posts

242 months

Monday 9th June 2025
quotequote all
Turtle Shed said:
Also consider negotiating a fee based on the price achieved.

"1% plus VAT, but if you achieve full asking price you can have 2%" should focus the mind. Adjust accordingly of course, but you get the idea.
This is similar to what we did a few years back when the approach they wanted to take was list it low, generate interest, and get it to sell over the asking price.

We negotiated 0.8% at the starting price and 1.2% if they hit the number they said we could get.

They got 0.8%.....plus the VAT - I'd hoped that they would be incentivised to maximise the price, but in the end I don't think they cared - a sale was a sale....

alscar

7,713 posts

234 months

Monday 9th June 2025
quotequote all
I had to sell a relatives house after she had gone into a care home and wanted / needed to maximise the money.
EA agreed on a slide scale depending on how close to the asking price was obtained - scale started at 1% and went to 1.50%.

netherfield

2,992 posts

205 months

Monday 9th June 2025
quotequote all
When I was selling dads house in 2019, the agent we picked started off at 1.5%, but like all good bullstters came up with ' because your a good customer I'll do it for 1%, so I told him to go away, not politely, and went with another who was straight up front at 1% vat.

RacingStripes

701 posts

51 months

Monday 9th June 2025
quotequote all
There's been a big increase in the one woman band type estate agents round here. Usually a fixed fee. Ours was £950 and she worked a damn site harder than any of the mainstream ones.