introductory offers - why?
Discussion
Nothing puts me off a company / service like hearing 'just £14.99 for the first 6 months' (quieter, faster voice, then 29.99 per month after)
Who does this appeal to ? it's going to be a minimum of 12 months contract so i don't care what it will be for a short term, i want it cheaper over its entire term.
Why can't they just say, special offer - £22.49 a month
or, sign up and after a year we will give you £89.97 cash back?
i know its the same in the long run but you don't see anything other than introductory offers, is this a proven strategy ? is it the carrot the brain dead consumer craves?
Who does this appeal to ? it's going to be a minimum of 12 months contract so i don't care what it will be for a short term, i want it cheaper over its entire term.
Why can't they just say, special offer - £22.49 a month
or, sign up and after a year we will give you £89.97 cash back?
i know its the same in the long run but you don't see anything other than introductory offers, is this a proven strategy ? is it the carrot the brain dead consumer craves?
Because quite simply a lot of people are stupid and will only take note of the introductory price quoted, or possibly use the lower price to justify it to their other half. It's exactly the same principle behind interest free credit, if it's on the never never, people forget they actually have to pay it.
You only have to visit your local supermarket to see the average mentality of shoppers. Keep your eyes down low to see the bargains and eye level to be ripped off. Never pick things up at the end of each aisle where prominently displayed. Today it was a "special offer" of Carte Noire coffee - two 250gm bags for 5.90 euros, displayed prominently as you entered. Fast forward to the actual aisle and a pack of three bags was 6.50 euros. Some mothers do have 'em!
Gassing Station | The Lounge | Top of Page | What's New | My Stuff