Meaningless company slogans
Discussion
ked it' page appears.
I enjoy this type of topic, gives me a chance to blow off a bit if steam.
I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.
We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.
I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................
Does anybody, other than us really care!
Slogans are mostly nonsense dreamt up by non job people.
I'm guilty of having worked at a reasonably senior level for a few businesses and have sat in on and cntributed to the discussion often with an expensive PR company and Brand expert as we all waffled on about the merits of one slogan or another.
We literally obsessed for hours over whether we should include an exclamation mark, the font to use, whether to put a smiley face in the dot over the letter I. That kind of thing.
I played my part being positive and creative but all the while I really was looking out the window, eating the nibbles ( whilst nodding my head to look like I was interested) and thinking................
Does anybody, other than us really care!
Slogans are mostly nonsense dreamt up by non job people.
Been thinking about starting a thread like this myself having seen some absolute howlers of late.
Most recently this on a neighbour's work van:
I still don't think it makes any sense whatsoever. Or tells me what the company does.
Another one:
Why would a public service need a strap line!?!
Most recently this on a neighbour's work van:
I still don't think it makes any sense whatsoever. Or tells me what the company does.
Another one:
Why would a public service need a strap line!?!
A friend of mine who was at the time into graphic design and brand marketing started a company with a name including the word 'fire'.
He was really excited when he bought a personalised registration number including the letters FYR. He read it as 'fire' and couldn't understand why everyone else was nonplussed.
Marketing johnnies see what they want to see.
He was really excited when he bought a personalised registration number including the letters FYR. He read it as 'fire' and couldn't understand why everyone else was nonplussed.
Marketing johnnies see what they want to see.
prand said:
O2: Be more dog.
I used to work there, this was one of the reasons I left.
"Be More Dog" is inspired; it means absolutely nothing, has no relation at all to the product but has got people talking about it as it just so random, I think it is a fantastic slogan/piece of advertising.I used to work there, this was one of the reasons I left.
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