Product Placement

[Doofus]

A few years ago, there was a bit of a fuss made when product placement became possible on telly. I seem to recall that Coronation Street were going to do it first, and there was supposed to be a logo or symbol in the corner of the screen to tell viewers that product placement was being used in a telly programme.

What happened to it? Am I oblivious, or did it just never really go anywhere?

[Nickbrapp]

I still see the P in corners, on the X factor I saw it last I think, but I don’t actually see any products being pushed, not like on American TV where they have coke bottles on the desk

[Doofus]

I didn't even remember that it was a 'P'. Maybe I'm just not paying attention.

[AlexRS2782]

If required the "P" symbol normally appears in the bottom left corner of the screen.

wiki said:

...broadcasters must disclose placements on-air by displaying a "PP" icon on-screen during the program for at least three seconds at the beginning, after every commercial break, and at the end...

Pic lifted from Google.

[Doofus]

Blimey. So it does still happen, and I haven't noticed it.

That explains my apparently unprompted decison to buy some adult nappies the other day...

[anonymous-user]

The Grand Tour is dripping in it.

[magooagain]

It shows on corrie st screen shot at the beginning and half time

[Cyder]

Nickbrapp said:

I still see the P in corners, on the X factor I saw it last I think, but I don’t actually see any products being pushed, not like on American TV where they have coke bottles on the desk

The X factor was terrible for it this year.

‘*knock knock*Here’s your food delivery from Just eat’
‘Please use this phone from EE to answer a call from your judge to tell you where you’re going’
I think the flights were product placed too.

[Doofus]

I don't watch soaps, reality TV or any vote-shows, so I guess I'm not the target market.

[Leptons]

Pathetic really. I spent about 6 months thinking it was the PayPal Logo and wondering WTF it was on the screen for.

[vx220]

We watched "Knowing Me, Knowing Yule" last night (first time for MrsVX!)

What kind of car goes "woof woof"?

A Vauxhall Labrador

[vixen1700]

Doofus said:

I don't watch soaps, reality TV or any vote-shows, so I guess I'm not the target market.

Same here.

[john2443]

This is something that will probably annoy me now I've been told about it!

I've never noticed a P ever - not that I watch soaps, but they are sometimes on when the Mrs or kids are watching them.