When marketing goes wrong
Discussion
Just received an email from a training company we once used called Firebrand. The subject is as follows, can anyone else see the potential issue?
Subject: Why we're a bit like the De Havilland Comet
Did you know 60 years ago this week the first jet airliner, the British De Havilland Comet, made its maiden test-flight in England?
The jet engine cut air travel time in half, by enabling planes to climb faster and fly higher, and ultimately revolutionised the airline industry.
Think of Firebrand Training as the De Havilland Comet of the IT training business! Our unique methods have trained and certifed over 17,000 people in around half the time of other approaches.
Not only that, hop on board in August, and we'll give you 25% off any of the following certification courses:
Subject: Why we're a bit like the De Havilland Comet
Did you know 60 years ago this week the first jet airliner, the British De Havilland Comet, made its maiden test-flight in England?
The jet engine cut air travel time in half, by enabling planes to climb faster and fly higher, and ultimately revolutionised the airline industry.
Think of Firebrand Training as the De Havilland Comet of the IT training business! Our unique methods have trained and certifed over 17,000 people in around half the time of other approaches.
Not only that, hop on board in August, and we'll give you 25% off any of the following certification courses:
toothrot said:
Los Palmas 7 said:
toothrot said:
can anyone else see the potential issue?
Nope. Enlighten me.Its like likening your business to the Titanic, yes it was luxurious and maybe so is your service. But it also sank, same thing, different story
Serious operational issues there.
Los Palmas 7 said:
toothrot said:
Los Palmas 7 said:
toothrot said:
can anyone else see the potential issue?
Nope. Enlighten me.Its like likening your business to the Titanic, yes it was luxurious and maybe so is your service. But it also sank, same thing, different story
Serious operational issues there.
iirc, although I know Eric will be along to correct me if I fail, there was a fundamental design flaw with what was intended as a feature window. Something to do with the shape of this and the difficulty of maintaining the integrity of the seal in the working environment.
At least two went splat before they worked out what had caused it.
Great idea, brilliantly executed but with one minor flaw which lost consumer confidence in the UK product, required a redesign and by the time they were ready to sell them again Boeing were knocking out their version faster and cheaper.
At least two went splat before they worked out what had caused it.
Great idea, brilliantly executed but with one minor flaw which lost consumer confidence in the UK product, required a redesign and by the time they were ready to sell them again Boeing were knocking out their version faster and cheaper.
Marquis_Rex said:
That's just ludicrous. The Comet was a breath takingly beautiful plane, but to liken your business to it- such a glorious failure.
Probably some jingoist- in the same way as Red Rover claiming that the Maestro was a world beater
That or some marketing yuppie only reading the first sentence on wikipedia.Probably some jingoist- in the same way as Red Rover claiming that the Maestro was a world beater
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