Kenco 'eco' packaging.
Kenco 'eco' packaging.
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Discussion

Bullett

Original Poster:

11,175 posts

213 months

Monday 5th October 2009
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Not sure if this fits in Food/Drink or TV but I do think this is the best place as it touches on all aspects.

The ad for the Kenco 97% less packaging, did this piss anyone else off? First of all the 97% is by weight plastic verses glass. Second, how is this more green, I can recycle my glass but you can bet that the new eco packaging will be going to landfill. I don't know if the price is less but I doubt it.

So this is another case of cost cutting being dressed up as eco.

TubbyRutter

2,086 posts

235 months

Monday 5th October 2009
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Thought the same when i saw the Ad, how is widely recycled glass going to be easier to recycle than plastic and foil bags? surely the manufacturing costs can't be that much difference? Does it come down to shipping?

JMGS4

8,930 posts

299 months

Monday 5th October 2009
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Plastic in the main is NOT recycled (about 7-12% depending where you are in EU), glass and aluminium are the only 100% recyclable packaging materials.

Packaging of mixed materials (plastic bottle with label for example) are usually shredded and the contaminated parts not recycled. Pure plastic (marked with EC sign showing type of plastic) MAY be recycled but the sorting costs more than the plastic is worth and unless there are recycling subsidies (in some EU countries) it'll just get junked or sent to China where we pay to get them to "recycle" it.

If the mentioned Kenco packaging is a change from a glass bottle to a plastic one, I'd assume it's purely a cost thing and certainly not ecological.... you're being sold a pup if they claim otherwise....

TubbyRutter

2,086 posts

235 months

Monday 5th October 2009
quotequote all
JMGS4 said:
If the mentioned Kenco packaging is a change from a glass bottle to a plastic one, I'd assume it's purely a cost thing and certainly not ecological.... you're being sold a pup if they claim otherwise....
Its a change from a glass Jar (Which they intend you reuse) to top ups from foil lined plastic bags.

Sounds like a con then to me.

Slate99

2,270 posts

214 months

Monday 5th October 2009
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Bullett said:
So this is another case of cost cutting being dressed up as eco.
Cost cutting in every way, cheaper to manufacure and transport - can claim it is "eco friendly" and hopefully save money and sell more - An excellent example of a business saving money and jumping on the eco bandwagon to make profit. Fair play to them I say.

Sarkmeister

1,700 posts

247 months

Monday 5th October 2009
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There is still an amount of energy associated with recycling glass. I'm assuming that is more that the energy/resources associated with making the new eco packaging (thought I might be wrong)

The lighter packaging also save energy when it comes to transport.

madbadger

11,752 posts

273 months

Monday 5th October 2009
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JMGS4 said:
glass and aluminium are the only 100% recyclable packaging materials.
Nope. Steel packaging is also 100% recyclable and is easier to do.

isee

3,713 posts

212 months

Monday 5th October 2009
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There does appear to be a lack of "additionality" in this move. I haven't seen the ad but if they claim they have moved from glass to plastic out of eco conscience alone and present it as a 97% reduction. It insults viewer's intelligence and I would vote with my wallet...

aclivity

4,072 posts

217 months

Monday 5th October 2009
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Sarkmeister said:
There is still an amount of energy associated with recycling glass. I'm assuming that is more that the energy/resources associated with making the new eco packaging (thought I might be wrong)

The lighter packaging also save energy when it comes to transport.
using recycled glass is cheaper than using the raw materials to make glass - the temperature required to melt the glass is lower for recycled frit than sand / lime etc.

That's why broken glass is one of the ingredients for all glass - even flat glass has recycled glass in it.

Sarkmeister

1,700 posts

247 months

Monday 5th October 2009
quotequote all
aclivity said:
Sarkmeister said:
There is still an amount of energy associated with recycling glass. I'm assuming that is more that the energy/resources associated with making the new eco packaging (thought I might be wrong)

The lighter packaging also save energy when it comes to transport.
using recycled glass is cheaper than using the raw materials to make glass - the temperature required to melt the glass is lower for recycled frit than sand / lime etc.

That's why broken glass is one of the ingredients for all glass - even flat glass has recycled glass in it.
I appreciate that, but I'm comparing the energy used in recycling enough glass for one jar, against the energy used to make one of the new plastic packages.

Simpo Two

92,708 posts

294 months

Monday 5th October 2009
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97% lighter?

Heck, I should pay 97% less for it then!

peterperkins

3,441 posts

271 months

Monday 5th October 2009
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We probably should have all food in tins cans which can be easily recycled and are lighter than glass. There is no need whatsoever for fancy packaging of any description. A few draconian laws and everyones cupboard would be filled with 3-4 sizes of tin can and plain cardboard boxes. Nothing wrong with that it's only food.

Of course if you want to pay 8 quid for a fancy bottle with a sprig of something floating around in be my guest.

Edited by peterperkins on Monday 5th October 16:12

Don

28,378 posts

313 months

Monday 5th October 2009
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Simpo Two said:
97% lighter?

Heck, I should pay 97% less for it then!
Actually that did feck me off. The 97% less packaging didn't reduce the cost of the packet of coffee at all. They should share their savings with their clients if they want to make 'em happy. I'd split the saving 50/50 with 'em happily! But no...

All the same: it means I will have to take the glass to the dump less often and that's good.

scirocco265

421 posts

205 months

Monday 5th October 2009
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I saw this in Sainsburys last week, £4.49 for the jar, £4.50 for the eco-refill. Not very economical in my eyes...

BoRED S2upid

21,047 posts

269 months

Monday 5th October 2009
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If it was in a paper bag of some sort and cheaper then this thread would be a lot different. How they can be charging more is beyond me, do they thik people are mugs? Less packaging, less cost (No Glass) less price. Personally can't stand instant if it doesn't resemble a bean im not drinking it.

TheLemming

4,319 posts

294 months

Monday 5th October 2009
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BoRED S2upid said:
If it was in a paper bag of some sort and cheaper then this thread would be a lot different. How they can be charging more is beyond me, do they thik people are mugs? Less packaging, less cost (No Glass) less price. Personally can't stand instant if it doesn't resemble a bean im not drinking it.
The problem is people in general ARE mugs.

People buy "friendly bacteria" yoghurts that taste like crap for percieved health benefits. They buy anti-ageing creams and snake oil of every description, they buy bits for their Corsas that they believe will give them power gains... The list is endless.

People on the whole buy into the message that they are fed. They watch the X-factor and care about it. God forbid Big Brother is popular.

People who never knew her were upset when Jade Goody died...

Tell people often enough that it's "ecofriendly" and they will buy into it. The vast majority of the population (including a fair chunk of my family mores the pity) use no critical reasoning whatsoever and dont have the general knowledge and basic scientific information to realise for themselves things like plastic vs glass recycling...

  • Hangs his head in dispair at the majority of the population*

redtwin

7,518 posts

211 months

Monday 5th October 2009
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I bet 97% of Kenco coffee drinkers couldn't care less.