Lying Washing Power ads - How are they legal?

[paddyhasneeds]

Please don't move to "TV" as it's not about the actual ad as such but...

Whenever Ariel/Daz/Persil bring out some new detergent they always show how it's their "best ever" with a side-by-side next to their previous product which still shows the skid marks/dirt on the washing.

Thing is, on the advert for the previous product they did exactly the same thing.

I know it's the whole point of advertising, but legally it seems slightly dodgy as it suggests the previous ads weren't entirely honest...

[soad]

Daz is a brand of washing Powder I've used in the past, but I don't think it does get my whites, as white as the ones in the adverts.

It sure left me DAZzled...

Edited by soad on Tuesday 2nd March 19:05

[Balmoral Green]

I am always impressed with the picture shown on TV adverts for HD TV's, I wish my picture was as good as that.

[PHmember]

paddyhasneeds said:

Please don't move to "TV" as it's not about the actual ad as such but...

Whenever Ariel/Daz/Persil bring out some new detergent they always show how it's their "best ever" with a side-by-side next to their previous product which still shows the skid marks/dirt on the washing.

Thing is, on the advert for the previous product they did exactly the same thing.

I know it's the whole point of advertising, but legally it seems slightly dodgy as it suggests the previous ads weren't entirely honest...

Ding! Sad I know, but it annoys me as well.

[Jasandjules]

It is Sales Puff.

However, when they say Better than before - you should ask them why they have been previously selling inferior stuff.....

[davido140]

same goes for the pepto-pimptides or whatever pseudo science bull crap ingredient that can be found in the latest lotion or potion that will make you look younger, or your hair shine etc.

It's all utter jollocks and I have no clue how they get away with it.

[rsole]

Same as Gillette who do a new 'best ever shave' every 3 months. Or so it seems...

[Shaw Tarse]

So the "old product" didn't realy work?

[Cock Womble]

rsole said:

Same as Gillette who do a new 'best ever shave' every 3 months. Or so it seems...

Now with seventeen blades for the closest shave ever.

[rsole]

Cock Womble said:

rsole said:

Same as Gillette who do a new 'best ever shave' every 3 months. Or so it seems...

Now with seventeen blades for the closest shave ever.

Eighteen since you posted dont you know?

[pincher]

"New & improved"

How does that work then? It's either one or the other

[paddyhasneeds]

rsole said:

Same as Gillette who do a new 'best ever shave' every 3 months. Or so it seems...

That's fine but they don't show the old razor hacking someones face to bits when three months previously they showed it giving the "best ever shave".

[Hedders]

Balmoral Green said:

I am always impressed with the picture shown on TV adverts for HD TV's, I wish my picture was as good as that.

erm...

[robinhood21]

Hedders said:

Balmoral Green said:

I am always impressed with the picture shown on TV adverts for HD TV's, I wish my picture was as good as that.

erm...

but yes, it does show the absurdity of some of these adds.

[BigBen]

robinhood21 said:

Hedders said:

Balmoral Green said:

I am always impressed with the picture shown on TV adverts for HD TV's, I wish my picture was as good as that.

erm...

but yes, it does show the absurdity of some of these adds.

But it shows the picture at a slow frame rate to give an effectively higher resolution so it does look better than the normal TV picture (I may have dreamt that)

[kris450]

davido140 said:

same goes for the pepto-pimptides or whatever pseudo science bull crap ingredient that can be found in the latest lotion or potion that will make you look younger, or your hair shine etc.

It's all utter jollocks and I have no clue how they get away with it.

Totally agree.

I find these claims hilarious. Also laugh at the mascara ads. 'Now up to x5 length for your eye lashes' !!!

So if you used the newest product after using the previous best (up to x4 length) having used that on top of the previous previous best etc etc ... then you'd surely be dragging your lashes behind you on the floor they'd be so long !

[Balmoral Green]

davido140 said:

same goes for the pepto-pimptides or whatever pseudo science bull crap

wkius Marketingularis and Testiculi Verbosa for example?

[Simpo Two]

pincher said:

"New & improved"

How does that work then? It's either one or the other

Not necessarily - it might be new but not so good...


However, 'new' and 'innovative' is tautological.


The one that got me recently was (I believe) Cheryl Cole lying on her tummy and going on about 'limp, lifeless, dry, flat, boring hair' or some such - ie five problems created from one, then hey presto, Product X solves all five!!


As for washing powder, any cheap old own brand stuff is OK by me. Chuck it in, set dial to 'everything', bish-bash-bosh sorted.

Edited by Simpo Two on Tuesday 2nd March 20:59

[davido140]

Balmoral Green said:

davido140 said:

same goes for the pepto-pimptides or whatever pseudo science bull crap

wkius Marketingularis and Testiculi Verbosa for example?

I see what you did there!

I've got long-ish hair (in a tough manly way of course) and I find I get pretty much the same result using fairy liquid to any of my GFs fancy hair products.

[simba1]

It's the same with car manufacturers whenever they bring out a new model the new body shell is always 30/40/50,etc % stiffer than in the outgoing model.