Just at what point does it become a brilliant idea to...

[DonkeyApple]

use the term 'pido' in a marketing campaign for a childrens' product:



I keep hearing this ad on TV and everytime all I hear is a bloke repeatedly saying 'peado' and when I look up there are images of children running around on the beach.

It is a most odd choice of brand name.

Ra (ancient Egyptian sun god) Peado (Gary Glitter).

[Hugo a Gogo]

it's just you

HTH

[Cas_P]

Isn't it "Rapido"?

[TuxRacer]

That doesn't make it sound any better.

[Curry Burns]

If your mind goes to the word paedo whilst watching a product that is for kids, then I would worry about you.

The BiB will be with you shortly.

[DonkeyApple]

Curry Burns said:

If your mind goes to the word paedo whilst watching a product that is for kids, then I would worry about you.

The BiB will be with you shortly.

?

[Original Poster]

I really do not see a problem here...

[patmahe]

Its called Rapido because it can be applied quickly, surely. It strikes me as slightly odd that you would interpret it the way you did. But then I haven't seen the ad.

[funkyrobot]

Thats like saying you want to become a murderer if you kill someone in a game. It's all about how your mind works. Picking an odd word out of a longer word is a bit daft, but look at what the PH swear filters do:

shorpe

[Don]

"RapePaedo" from Rapido.

No.

[cazzer]

Although I work next to the Therapy Room at work and always read it as The Rapy Room

[elster]

patmahe said:

Its called Rapido because it can be applied quickly, surely. It strikes me as slightly odd that you would interpret it the way you did. But then I haven't seen the ad.

If you are not really paying attention to the advert, the emphasis is definitely on the Pido part.

[Flintstone]

Dr Freud! Your thread has arrived.

[DonkeyApple]

elster said:

patmahe said:

Its called Rapido because it can be applied quickly, surely. It strikes me as slightly odd that you would interpret it the way you did. But then I haven't seen the ad.

If you are not really paying attention to the advert, the emphasis is definitely on the Pido part.

Thank you. Invariably I am in the room reading a book and suddenly pick up on the TV shouting 'pido' then I look up and see kids on the screen. It just surprises me that in this overly sensitive world that we appear to live in that no focus group within the firm raised this element.

[DrTre]

Same pronunciation as Antoine de Caunes music show then?

Still, as someone who suggested Speedophile as the name for a speed dating agency, I'm probably not best placed to judge these things.

[Jasandjules]

DrTre said:

Same pronunciation as Antoine de Caunes music show then?

Thank you, I've been trying to remember that show.

[Cotty]

God help us if he looks at the back and sees what to do if swallowed.

[DrTre]

Jasandjules said:

DrTre said:

Same pronunciation as Antoine de Caunes music show then?

Thank you, I've been trying to remember that show.

Glad to help, it's much missed, twas a marv show wasn't it?

[Cock Womble 7]

DrTre said:

Jasandjules said:

DrTre said:

Same pronunciation as Antoine de Caunes music show then?

Thank you, I've been trying to remember that show.

Glad to help, it's much missed, twas a marv show wasn't it?

That and Eurotrash. "Allo my Breetish chums!"

[Nickellarse]

cazzer said:

Although I work next to the Therapy Room at work and always read it as The Rapy Room

ROFL

although for all the wrong reasons.

Edited by Nickellarse on Tuesday 29th June 14:02