Manipulating the media ... bribery and corruption?

[JohnL]

OK someone I know in the marketing section of a large well known company was in some discussions with representative/s of a large media group.

Was taken aback to be told, if you buy advertising from us we can influence how your company is perceived in the media ...

Take nothing for granted!

[craigalsop]

quote:Was taken aback to be told, if you buy advertising from us we can influence how your company is perceived in the media ...

Take nothing for granted!

Isn't that one of the points of advertising - to change peoples' perceptions?

[JohnL]

Umm, the implication being that editorial type content / journalism could be slanted favourably.

[shadowninja]

sounds about right. i mean would you bite the hand that feeds you?

[HarryW]

That’s the commercial slant on the press, which is understandable to a degree.
More frustrating and harder to understand is the political slant that is becoming more prevalent. The 'if you don't print it how we want to see it you won't get the briefings' type thing going on at the moment.
Is it me just waking up to the realities of democracy or does it stink

Harry

[MikeyT]

quote:
Umm, the implication being that editorial type content / journalism could be slanted favourably.

Smell the coffee JohnL!